Say Bye-Bye to #BlackFriday and Hello to Print Opportunity

Black Friday sales and marketing strategy

For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]

Why Digital Marketers Like Direct Mail to Close the Deal

Digital Marketers Like Direct Mail to Close the Deal

Back in the 1980s, I met my future and current wife who grew up in the family print business. I loved walking around the shop and seeing, and sometimes feeling (I couldn’t help myself!), all the cool jobs flowing through the printing and bindery processes. But I was a design engineer. My world was numbers. […]

Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint

videoplusprint-printmediacentr-hologram

I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]

What the NFL Can Teach us About Covering a Big Event on Social Media

whole-9-yards-_social-media-2 print-media-centr

If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]

Open Letter To Marketers From An Old Millennial

Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]

Cross Media Show 2012: The After-Buzz by Matthew Parker

CrossMedia:  Why there was a buzz around this show (and why I was buzzing too) by Matthew Parker Launching a new show is always a big gamble.  But Cross Media appears to have put in a successful first show.  I spent two days at the show, presenting, networking and learning.  And it was certainly a […]

Code Jacked! Pokemon Card Links to Adult Site via QR

Seems weird to me just ONE card would be QR code-jacked, so I will be on the look out for any follow up or additional reports about Pokemon Gone Wild scenarios…if you find any please pass them along! source: KPTV in Portland, Oregon

Track Chairs Announced for the 2012 AppForum Digital Printing Conference

FOR IMMEDIATE RELEASEMedia Contact: Christine DeLooze585-214-5900chrisd@podi.org Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas. These five prominent digital […]

The ROI of Social Media? How about a Print Industry Award!

This story is too cool not to put on blast and teaches a valuable lesson… You never know who is watching! Despite my love/hate relationship with LinkedIn, as a channel for professionals to connect and network I cant deny it’s value or importance. My LinkedIn journey has been pretty remarkable – enough so that it […]