Not very long ago, both social media and e-commerce were new and innovative. Now, they’re simply elements of today’s marketing mix — part of the fabric of how you reach your customer engagement and revenue objectives. During the slow economic recovery, it has become business-critical to conduct more business using digital channels: websites, social media [...]
Tag archives for Multichannel Marketing
L.L. Bean Taxed by New Ohio Law
Image via Wikipedia Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law. The state is telling Freeport, ME-based L.L. Bean that it must pay about $210,000 relative to Ohio’s new tax law known as commercial activity tax (CAT). The CAT law was enacted [...]
XML 2010 Multi-channel Publishing Conference Keynotes to Focus on the Future
IDEAlliance today announces the Keynote Presentations for its annual XML Conference to be held October 13-15 in Philadelphia at the Crowne Plaza Hotel. This year’s conference, themed “eMedia Revolution,” focuses on eMedia Publishing and XML Foundations, Applications and Interoperability. Keynoting this year’s conference are Joshua Quittner former editor of Time Inc.’s Business 2.0 and current [...]
Printed Static Cling Sticker Helps Multi-Channel Campaign Get Noticed
A multi-channel campaign that included mailing a whiteboard covered by a static cling sticker printed with the campaign creative was recently recognized by Microsoft with a Distinction in Marketing award for the best lead generation campaign. Interactive marketing agency Roger West Creative & Code and Microsoft partner Tribridge developed the campaign, The Whiteboard Challenge, to [...]
Xplor opens registration for sessions at Graph Expo
Xplor Intl, the electronic document systems association, announces the details of its education program to be hosted at Graph Expo 2010, October 3-6 in Chicago. The Xplor Document University (XDU) program will be held on October 5 and 6, during the show. The sessions are: • White Space and TransPromo – A Profitable Combination • [...]
Multichannel Marketing Maximizes Results
Improve performance and results by harnessing the effectiveness of multichannel marketing. I keep hearing from marketing managers that all you need is a good email marketing campaign—no need to spend money on the print and postage of a direct mail campaign or spend the money to integrate TransPromo communication techniques. While email and other web-based [...]
