Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail

Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]

Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports

Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]

What’s New in Near Field Communications

by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled phones and devices. Although NFC technology hasn’t taken the world by storm […]

Infographic: How to Swipe Your Cell Phone to Pay for Lunch

Mobile Phones are quickly on their way to becoming the gateway to our on-lines lives, and our bank accounts.  While this isnt a new story, I’m posting this infographic because each step we take towards mobile payment, is also a step closer to NFC (Near Field Communication) enabled phones and the use of NFC for […]