Say Bye-Bye to #BlackFriday and Hello to Print Opportunity
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]
2020 Marketing Trends to Watch For Print Business Growth
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial printer can respond. When faced with unknowns, I look at what […]
Create a FREE Listing For Your Biz At PrintMediaCentr
I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more! And it’s STILL FREE!! If you already have a […]
Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]
DMA: We Will Enforce Industry's Web Privacy Guidelines
The online advertising industry has launched its self-regulatory online privacy program. But if the industry is to fulfill its ultimate goal—keeping regulators and legislators off its back—it needs broad compliance. Enter the Direct Marketing Association, which will act as the online ad industry’s cop on the block for the program. On Monday, the DMA announced […]
Digital Ad Firms Expand Staff As Market Resumes Growth
Despite continued difficulties in the wider employment market, companies in the digital advertising sphere are aggressively recruiting talent. A plethora of vacancies across the market -on both the sales and agency side – this January suggests the slowdown of the past two years is officially over, and the market is once again returning to a […]
Google's top predictions for display ads by 2015
Google’s top predictions for display ads by 2015 Speaking as part of Advertising Week in Toronto, Google’s managing director, media and platforms, Americas Barry Salzman spelled out seven “bold” predictions for display ads which the company believes will come true by 2015. #1: 50% of display ads will include cost per view video: -With 35 […]
ASME Unveils New Guidelines for Magazine Web Sites
With Web sites increasingly permissive about the kinds of ads they’ll accept, the American Society of Magazine Editors (ASME) is trying to push back. The new guidelines, which ASME is announcing to members Jan. 25, are the same in spirit as the existing ones but address specific formats—like product placement, paid links and interruptive advertising—with […]
Ads come to online banking statements
First they showed up in your e-mail. Then they found their way onto Facebook. Now ads are coming to your checking account. As banks test new ways to make money and attract customers, they are tucking ads onto the list of recent purchases on consumers’ online bank statements. The charge for your breakfast at McDonald’s, […]
U.S. ad spending to pass $150 billion mark this year
Madison Avenue is closing out a year that saw corporate America begin to once again spend on advertising, following deep and painful cuts to budgets during the recession. A faster-than-expected recovery was fueled in large part by the return of auto ads and a robust political ad market. While the ad business hasn’t fully bounced […]
AdweekMedia's Agency of the Year 2010
As well as Creative Agency and Media Agency of the Year, six ‘insurgents’ were selected Finding companies that have done something different is not that difficult. Finding firms that have been both innovative and successful is somewhat harder. We’re pleased to have found no less than eight such companies. This year, in a break with […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]