Say Bye-Bye to #BlackFriday and Hello to Print Opportunity

Black Friday sales and marketing strategy

For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on electronics, winter clothing, holiday gifts, and more. Stores […]

2020 Marketing Trends to Watch For Print Business Growth

grow with 2020 marketing trends

COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial printer can respond. When faced with unknowns, I look at what […]

99,000 Reasons to Click, Learn, Connect and Carry On.

Greetings Citizens of the Printerverse! It has been a crazy month. First off, a massive shout-out to all of the first respondents and health care workers in our families and communities. Once again they have been called to the front lines and our gratitude is not expressed enough… so please accept and pass along this […]

Earning Trust is a Marketing Imperative

earn trust

Trust. It’s a big topic in the marketing world right now. Google search on brand or marketing trust or “brand trust” and “marketing trust” over the past few months and you’ll see articles in websites like Forbes, AdAge, TechCrunch, Business2Community, and Social Media Examiner.  A combination of data security concerns and the political climate may […]

Every Picture Sells Your Story, Don’t It?

One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]

Does Your Added Value Proposition Include Worthwhile Content?

Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]

Create a FREE Listing For Your Biz At PrintMediaCentr

I am happy to announce that our revamped Global Print and Integrated Service Directory is up and running! New features include: • Extended listings • Location Map • Adding Social Media accounts • Social sharing of listings • Receive email FROM your listing • And more! And it’s STILL FREE!! If you already have a […]

Will Google’s Algorithms Drive Dollars Back To Print?

  I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]

PMC's Vendor Spotlight: 1/1 Interview with Digital Marketer Aaron Shapiro, CEO of HUGE

With a client roster that read’s more like a Marketers’ holiday wish list, Aaron Shapiro and his global digital marketing agency HUGE have been instrumental in building and developing digitally-driven businesses since 1999. From Ikea to Jet Blue, Mastercard to the New York Times and so many others, I can almost guarantee you have experienced and benefitted from […]

The Singing Telegram Goes Digital

This is genius. A brand associated with “days gone by” revitalizes itself without changing it’s identity or trying too hard to be cool (hello “The Shack”). It’s such a simple and clear line from the telegrams of our grandparents to sending our grandparents digital ones that made me first think why didnt anyone think of […]

Online Privacy Bill: Opt-Outs Are In, Do Not Track Is Out

Several privacy bills have been or will be introduced in Congress this year, but observers are already saying the one proposed by Sens. John Kerry (D-MA) and John McCain (R-AZ) has the best chance of passing. It’s a bipartisan bill with support from several large corporations, including Microsoft (NSDQ: MSFT), Intel (NSDQ: INTC), and eBay […]

A Multichannel Marketing Roadmap

Forget about managing your relationship with your customer. Today, she manages the relationship with you! by Martha Bush of SIGMA Marketing Group This new fact becomes real in every dialogue or customer interaction you have. When your customer or prospect finds the information they were looking for – or were ready for – they feel satisfied […]