Coke Zero Serves Soda From A Billboard In Indianapolis
Out Of Home advertising is certainly the most creative and most FUN to produce – especially when you have a client like COKE! I worked on the Coca-Cola International account for a few years so I do have first hand experience when it comes to spending some big bucks on big installations. We never did […]
Poster Offers Spooky Surprise For QR Code Scanners
Although the House Of Nightmares doesn’t open until April of 2015 in Stockholm, Sweden, clever marketers used print and an immersive experience to get some early buzz going! I love stuff like this!
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. Full article here: Kids Point […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
Exploring Some Of The Largest Posters Ever Made
Excited to have Chris Taylor sharing content with PMC! He writes about wide format, and certainly started off BIG with this topic! As will be evident below, Chris is from the UK so sizes are provided in metrics (ACK!) and a “football pitch” is a “football field” in American… enjoy! Exploring some of the largest […]
College Uses Augmented Reality OOH Banner To Recruit Students
Here is a great use of cross media marketing! A printed banner connects people (and potential students) with a digital experience that offers them a glimpse into campus life. The video below doesnt show if there was a way to connect and get more information, but that would just be icing on the cake since […]