Meet Robert Hunt: Creator Of Awesome Industry App @PrintApply

9th May 2013 by Deborah Corn under Buyers, Creative, Design, Education, Featured, Interview, Mobile Media, Paper, Print & Digital, Tablets, Tips, Tools, Training

As I often mention, one of the perks to having a website that’s dedicated to sharing cool things with our community is that cool things come along! Such is the case with Print Apply – an App for print professionals and graphic designers! I’ve had the App and have been sharing info about it for [...]

tagged in APPS, Design, envelope, FSC, Graphic Arts, mobile app, Paper, Pre-Press, Prepress, Print, Print Buyers, print production, Printers, Publishing and Printing, QR code, SFI, Sustainable Forestry Initiative, Western States Envelope & Label

A Bit of Guerrilla TRUTH For #Paperless2013

2nd May 2013 by Deborah Corn under Consumables, Education, Environment, Infographic, Paper, Print & Digital, Tips, Tools, Training, Trends

After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no [...]

tagged in advertising, Environmentalism, Graphic Arts, Paper, Paperless office, print production, Printing, Publishing and Printing, Restoration Hardware, Social Media Marketing

PAPERCUTS: A New Webinar Series For Paper Lovers Everywhere!

23rd April 2013 by Deborah Corn under Creative, Design, Education, Featured, Interview, Marketing, Meet the Pros, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends, Webinar

PrintMediaCentr Partners with Paper Merchants, The National Paper Trade Association (NPTA), and AtTask to Bring New Webinar Series to Paper Lovers Everywhere! New format brings opportunity for Print Buyers, Designers, and Marketers to learn about multiple substrates and engage directly with Paper Merchants and Spec Reps. The Printerverse – April 23, 2013 – PrintMediaCentr [...]

tagged in Design, designers, Graphic Arts, Marketing, Paper, Paper Merchants, Paper Mills, Print, Print Buyers, print production, Printing, spec reps, specifying paper

Will Google’s Algorithms Drive Dollars Back To Print?

25th March 2013 by Deborah Corn under Marketing, Print & Digital, Search Marketing, Social Media, Tips, Tools, Training, Trends

I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in [...]

tagged in ad words, advertising, Google, Marketing, Microsoft, Neenah, Neenah Paper, online, online advertising, online marketing, Paper, Print, print ads, print advertising, print media, print production, Printing, Twitter

Visit PrintMediaCenter At #GOA2013 And Attend for FREE!

28th January 2013 by Deborah Corn under Design, Education, Events, Paper, Print & Digital, Print Services, Tips, Tools, Training

PrintMediaCentr brings its action-packed, fun-filled networking zone live to the expo floor. Stop by to see the use of print-based marketing technology – such as iPR, Augmented Reality, and QR Codes; listen to an array of speakers and panels; and more! Co-located with The Expo Theater in booth 371, we will bring designers and production [...]

tagged in bindery, cross media marketing, cross-media, Design, Design Software, finishing, GOA, Graphic Design, Graphics Of The Americas, Paper, Print, print production, Printing, Software

Who is Really Behind #Paperless2013

23rd January 2013 by Deborah Corn under Environment, Paper

It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own [...]

tagged in Eco, eco-friendly, environmental impact, Go Paperless in 2013, Google, Paper, Paper recycling, Paperless2013, print management, sustainability, sustainable, Sustainable Solutions, Two Sides, Two Sides US

@MillcraftPaper on Making the Right Paper Choice

22nd January 2013 by Deborah Corn under Buyers, Creative, Design, Education, Paper, Print & Digital, Tips, Tools, Training

by guest contributor Jill DiNicolantonio With so many printing papers available, specifiers can easily get overwhelmed. Many end up relying on a few favorites, usually opting for a white, gloss coated stock. Looking at it in further detail, you’ll see a bunch of paper qualities that can make all difference between a dream job and a [...]

tagged in Coated paper, Design, Graphic Design, Paper, Paper Merchants, Paper Mills, Print, Print Buyers, Print Buying, print production, Printing

Take a Peek Inside News From The Printerverse

16th January 2013 by Deborah Corn under Marketing, Print Services, Tools

It’s a new year so I wanted to share with everyone who doesn’t subscribe to our monthly newsletter, a few reasons why you should… Original content generously provided by our Community! This month we had contributions from: Rock LaManna on Family Business Dynamics, Blase Ciabaton on Big Changes From USPS for Bulk Mailers, PODi’s GM Dave [...]

tagged in cross-media, Design, Direct Marketing, Graphic Design, Marketing, newsletter, Paper, Print, print media, print production, Printing

Why is the Print Industry Whining About #Paperless2013

14th January 2013 by Deborah Corn under Consumables, Education, Environment, Marketing, Paper, Print & Digital, Print Services, Tips, Tools, Training, Trends

Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their [...]

Go Green, Go Paperless, Isnt Just About Google

11th January 2013 by Deborah Corn under Education, Environment, Marketing, Print & Digital, Print Services, Social Media, Tips, Tools, Training, Trends

Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud [...]

tagged in Direct Marketing, eco print, eco-friendly, environmental impact, Environmentalism, Go Paperless, Go Paperless in 2013, Google, greenwashing, Marketing, Paper, paper industry, Paperless, Paperless office, Print, print production, Printing, Social Media Marketing, sustainability, United States Forest Service