A Bit of Guerrilla TRUTH For #Paperless2013
After the recent tweet from Paperless 2013 about the Restoration Hardware catalog, I decided to take a different approach to getting some paper sustainability facts out there that would be more digestible. What I realized from the Paperless 2013 tweet is that ONE image really does say a 1000 words (about a 1000 page catalog no […]
#Paperless2013 Fires The TWEET Heard Round The Print World
Go Paperless in 2013 takes its eye off “Paperwork” and turns its focus on Catalogs Remember in the Lord Of The Rings movies when the EYE was looking around for Frodo and would fix it’s gaze is one direction until something else distracted it? Well that seems to have happened over the weekend with the […]
Are These Ads Worth the Paper They’re Not Printed On?
This article from the NY Times was sent to me to share from my friend Warren Seidel at Unisource Worldwide. I have modified it but the full article is here: Are These Ads Worth the Paper They’re Not Printed On? – NYTimes.com. My apologies to the author, but also a HUGE thanks for covering our side […]
Go Green, Go Paperless, Isnt Just About Google
Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]