Print Samples: Xplor and The Personalized Magazine

Personalized Magazines for organizations and associations _print media centr

Have you been following the stories of innovation in magazines and catalogs? Articles will spotlight personalization and targeting, often implying that the techniques are new. But they are not! Twenty years ago, I was working with the team at Xplor International to curate the Xploration magazine and looking for ways to walk the talk of […]

2016: The Year of Automated Relevance

Print Media Centr_Christine Alexander_automate

I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]

Winning Customers With High Speed Inkjet And More

A few weeks ago I had the  honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]

Avoiding The Marketing Creep Factor

by Chloe Mahendra-Fuji, Print Diva I was lurking in #PrintChat this week. The topic was one of my favorite – security. I love talking about security because it brings out the devil in me! Let’s start with the obvious… when you work with personal data you need some security. Even if you aren’t printing financial […]

The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]

There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]

The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 8

This is an EXCELLENT example of personalization through segmented publishing that has revenue generation built into it. In this case, instead of selling one ad to HP to showcase one product to everyone, the publisher broke out the paper into three targeted editions making it possible to sell HP three spaces, showcasing three products, to […]

Personalization Becoming A Reality Across The Hospitality Industry

The article below is from HotelMarketing.com, but I see it as a call to action for Printers & Service Providers with hospitality clients or Agencies with such clients to get in this game NOW if you arent already there. Having worked for many years in Agencies with casino’s, hotels, resorts and destinations as clients, I can […]

Can Personalized Ads Save Magazines?

Those who HAVE the data,  know how to MANAGE and can use it CREATIVELY… will win!!!  by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]