Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]
VIDEO: Unique Inkjet Technologies Featured At ISA Expo 2015
Although I cannot make it to ISA Sign Expo this year, Chris Price is carrying on without me!! GRAPH EXPO is hosting the Print Application Center in partnership with our friends at My Print Resource. They will have some awesome panels, demo’s and a Cocktail Reception Friday April 10, 2015 – right on the show […]
New Flexible Screen Technology For Displays
The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store displays! The second video shows the screen applied to tangible materials and Im not sure since it’s a concept if they can be made any larger, but if they could – imagine the Trade Show Booth of the […]
Lights, Cameras, Cue the QR Codes…. Action!
The subject of “added value” often comes up when discussing the usage of QR codes, and providing exclusive content certainly tops that list. Even though the campaign mentioned below is the FIRST of its kind and only being rolled out in NY and LA, it is still a good indication that Hollywood is starting to […]
QR Codes Key To Macy’s Multichannel Success
http://macys.com/findyourmagic – Come backstage with Macy’s star designers this Fall to find your magic. Macy’s Backstage Pass is your insider guide to must haves for the season. Stay in the know. By NEHA KALE Macy’s Backstage Pass campaign highlights the growing role of QR codes in driving customer interaction, brand awareness and cross-channel engagement.Macy’s ability […]
Advertising and the Power of NFC
The advertising world is always quick to capitalize on new technologies with broad reach. Dan Trigub, vice president of business development for Blue Bite, a mobile marketing firm, sees no end to the possible uses for NFC in his business. Trigub describes a world saturated with digital content, where the consumer can pretty much be […]
Educational zones add creative zest at SGIA 2010
SGIA organisers are laying on ‘sales-free’ expert advice zones to help visitors learn more about the latest speciality imaging trends and technologies. The Las Vegas show is being held between October 13-15. Managers of the event say the zones will provide its diverse community of imagers with a hands-on educational experience unlike any other. “The Expert Advice […]
Educational zones add creative zest at SGIA
SGIA organisers are laying on ‘sales-free’ expert advice zones to help visitors learn more about the latest speciality imaging trends and technologies. The Las Vegas show is being held between October 13-15 this autumn. Managers of the event say the zones will provide its diverse community of imagers with a hands-on educational experience unlike any other. […]
Free Download: Graphic Display Professional Magazine
GDPro is dedicated to the European graphic display industry and bringing its readers the features and business information they really want to see. This multilingual (English, French & German) issue includes a roundup of industry intelligence – new product launches, contract wins, market commentary, people news and upcoming events information. Inside you will find a robust […]
APPPEXPO Shanghai, July 7th-10th
The 18th Shanghai International AD & Sign Technology & Equipment Exhibition will be held in Shanghai New International Expo Center from July 7th-10th, 2010, covering 150,000 sqm exhibiting areas. With 17-year development, Shanghai International Ad & Sign Technology & Equipment Exhibition (Shanghai International Ad & Sign Expo in short) has become the biggest expo of […]
MTL Print to set higher standards of throughout at FESPA
Israeli wide-format developer MTL Print will present its top-of-the-range, high-productivity wide-format printer, the Meital 304D, to the market at next week’s FESPA. With three early adopter units already in place world-wide, the manufacturer will demonstrate the new machine’s interchangeable print tables and superb output quality at speeds of up to 250sq m/hour, providing a vital […]
IxPressia launches variable data package for wide-format
IxPressia has introduced a new stand-alone software package known as ixPressionist, designed to simplify the production of customised and variable data printing for display producers and signmakers. The VDP package allows individual and versioned elements including text, images and barcodes to be incorporated automatically into wide-format applications, plus multiple-up smaller jobs on a single sheet […]