Print Ad Drives “LIKES” To Your Facebook Page
It’s not surprising to find out this awesome ad was created in Brazil. In 2014 they have come up with some very inventive uses for print – including the BBQ Bible and the Kid Tracker. This one has really gone way out of the box they were already out of, by allowing readers who registered for a […]
New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child… download an app, synch it to the bracelet and ‘viola beach lo-jack! Parents can decide how far junior can wander […]
Print Ad Charges Phone Using Solar Energy
This isn’t the first time Nivea dazzled the advertising world promoting their sunblock in Brazil. Last year they created a remarkable billboard made with a million beads… But this is WAY cooler than that! Using a print ad to harness solar power to charge devices on the beach… GENIUS. Per the Daily Mail – “The […]
Will Google’s Algorithms Drive Dollars Back To Print?
I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]
Coffee Chain Creates Location Based Interactive Newspaper Ads
Simple. Added Value. Caffeine. The trifecta of optimum conditions for ROI. Coffee Chain Creates Location Based Interactive Newspaper Ads Scannable barcodes allow readers to find their nearest Cafe Joe to their current coordinates. By Yi Chen Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local […]
A look at some new and unusual ad placement
I pretty much live for this stuff. New Zealand wins hands down in my book… Benches that leave ads as SKIN IMPRINTS. I imagine the brainstorming session for that one included many cocktails and perhaps even some “herbal” refreshments. Ambient Overload: A look at some new and unusual ad placement By Gabriel Beltrone Look around and you might […]
Infographic: Best ad campaigns of all time
Like many people, it’s usually music that transports me back to a certain time or event. Oddly enough, reading the slogans below just did the same thing.
PMC's Documobi Webinar Replay is now available!
Please feel free to share this Webinar Replay with your contacts and embed this video on your websites!
PMC's Documobi Webinar: The Recap
Thanks to all of the 250ish attendees on the Documobi webinar Wed Jan 11th, and to the other 200 that registered but couldn’t make it! That is a pretty big response in webinar terms and it gives us some good street cred to bring more cool stuff to you as the year goes on! So […]
A Few Old and Creepy Ads for Halloween
A bit more insight into the world our parents and grandparents come from – maybe even some of you were around when these were and that would explain a few things. There are more here too: Old Creepy Ads | Weirdomatic. Nothing says cross at the green and not in between quite like a kid […]
British Authority Bans Two Ads by LOréal
This is quite interesting. Certainly it is understood that there is a fair amount of retouching in Advertising. I for one oversaw the retouching of a female celebrity of a certain age that had “kill rights” to ANY images of her – and by the time we were done and she had approved it – she had magically […]
Some Really Creative Outdoor Print!
A handful of some really creative uses of outdoor space and creative brain-power combined with the power PRINT! OOH has always been my favorite medium as a Print Producer. I have been very fortunate to experience in real life projects I have been involved with as I walked through Times Square, or as it drove […]