Five Signs You Are a Print Junkie – 2023 Edition
Do you see print everywhere? Do you count down the days until the new printing press or finishing equipment arrives at your print shop? Do you know what Pantone color the sky is? Do you make vacation plans around printing industry events or incorporate them? Do you look at digital marketing and come up with […]
2023 CMYK Manifesto: Disrupt, Disclose, Do Better
Greetings Citizens of the Printerverse and welcome to a New Year! For the first time in 3 years, it feels like an actual NEW year and not a continuation of what I refer to as the uni-year. The uni-year covers anything that happened between March 2020 and December 31, 2022. All the maintaining status quo […]
2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry
Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
Project Peacock: A Resource Playground for Printers and Creatives
These days good information is increasingly difficult to come by. Unless you already know what you’re looking for, you may have to dig through a few google pages to find the “right” information. Sure, my keywords will get me towards what I need…but after filtering through all the sponsored information and the various blogs that […]
The ABCs of Packaging Design
Here are some tips I want to share to ensure you have the best packaging for your product. The buzz around sustainability, online shopping, shortages sparked by COVID-19, and the unboxing experience means that packaging has received a lot of attention lately. These quick tips are grouped to focus on aspects that emphasize the importance […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
Print Media Centr Debuts Project Peacock Peeks; An Educational Video Series for Print Customers and Printers
The Printerverse – November, 2018 – Print Media Centr (PMC) recently expanded the Project Peacock program by taking it beyond the conference room walls of ad agencies and in-house marketing departments and bringing it to screens, everywhere. Project Peacock, a traveling show-and tell created by Deborah Corn, the Intergalactic Ambassador to The Printerverse at Print […]
[Video] Variety Pack: Productizing Print for Profit
Learn how to avoid price wars by bundling print offerings into multi-piece “product packages” that cannot be commoditized. Panelists: Konica Minolta, Chili Publish, Inkish.TV, KeyPoint Intelligence
This Labor Day Thank Canada and the Print Industry For Your Day Off!
I resurrect this post every year so we never lose sight that print and the printing industry has significant impact on society – sometimes even bigger than we realize. On Labor Day, while you are grilling away and sipping on a nice cold refreshing cocktail, don’t forget to take a moment to thank Canada and PRINT for […]