How Printers Can Build a Strategic Lighthouse to Guide the Business

lighthouse at night

Where is your print business headed? Not sure? Too many owners rush to the tactical side without a strategic beacon to guide the printing company’s success. Printers need a master strategy – a solid lighthouse that can survive the turbulence of the business environment. Here are tips on how to build your strategic lighthouse and […]

A Printer’s Road Map to Marketing Clarity 

road map for success

A clear marketing message is a challenge for most printers. We write and write and write, thinking that print customers care.  They don’t.  I’ve talked about brevity and simplicity – and now I want to focus on clarity. When I perform Marketing Reviews, I see printers struggling to speak to their customers. Too many complicated […]

Carpe Printum: New Ideas to Help You Seize the Print!

Carpe Printum_Print Media Centr

When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]

The 12 Days Of PRINTMAS Sing-A-Long 2016

printers print media centr 2016

The holiday decorations are out of the PMC blogging closet, it’s time for our annual sing-a-long! I freshen this list a bit each year to account for trends in the industry, a few were added below for 2016. Need a fun holiday joy-spreading idea?? Grab some co-workers and make a video singing to this, or your own version, and share with […]

#UKvUSA: Stop The Presses!

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

5 Take Aways From Graph Expo – And One Big Learning

2015 was my first Graph Expo So how would I find the show? Would I find myself in a strange parallel print world, where nothing was quite as I was used to? How would things compare to the UK? Would I understand your American accents?! The sign of a good print show is that you […]

#PrintSales Training Part 2: Making A Service Menu

To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]

The 12 Days Of Sales-Mas!

My holiday gift to you all, a print salesperson’s version of the Christmas classic. I tried to make it more positive… We go through a lot with our customers, but where would we be without them? Over the twelve days of sales-mas my clients gave to me: A big juicy RFP Two midnight press checks Three missed appointments […]

Printers Sabotage Their Marketing Success With These 7 Phrases

Have you heard yourself say any of these 7 self-limiting phrases? If so, you’re holding your company back from print + digital success! Do you put up roadblocks to an effective marketing program because you are a printer? Do you avoid using digital options and only use printed communication? Do you underestimate the power of […]

The 12 Days of Printmas 2014 Sing-A-Long!

The holiday decorations are out of the PMC blogging closet, it’s time for a sing-a-long! Make a video of this (or your own version) and send it over so we can share through our channels! Whatever you celebrate this holiday season, keep it merry, and always keep it bright! The 12 Days of Printmas! On the […]

Why Printers Should Stop Telling People What They Do, And Show Them Who They Are

Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]