CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
Following Up with Five Industry Orgs Addressing Diversity with Action
In July of 2020, I reached out to five industry organizations to get their statements in regard to implementing policies and programs to proactively address diversity and inclusion in the printing industry. You can read it here. Almost a year later, I checked in to see if any forward motion had been made. Here are […]
2020: The Pandemic, the Pivots and the Perseverance of Print
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and although that word has […]
Five Industry Orgs Step-Up To Address Diversity With Action
Over the past few weeks I have been immersed in conversation and online discussion about my post, Black Lives Matters, and The Future of Print. I wish I could say the feedback was all positive, but it wasn’t. In this 115 comment and growing post in my LinkedIn group, Print Production Professionals, and in numerous […]
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]