But Wait, There’s More: 3 New Business Ideas for Print Businesses

launching new business ideas

The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll adjust. If you find yourself with a little extra […]

Are QR Codes Being Used Effectively In Direct Mail?

Are QR Codes and Direct Mail Effective in Marketing_print media centr-01

Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The following direct mails were analyzed from both […]

Have QR Codes Finally Reached Their Glory Days?

Have QR Codes Finally Reached Their Glory Days_print media centr

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

Winning Sales Strategy: The Moment for a Quick Sales Victory Lap

how to generate quick sales for quick profits

If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers […]

Will The Resurgence of QR Codes Have Value For Marketers?

AJSological-Snapchat-Snapcode Print Media Centr

This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes.  Have you noticed chatter and […]

No Brainers for Mobile Marketing with QR Codes – From a Teenager!

And now, a few poignant words of advice from Sandy Hubbard’s son… and PMC’s teenaged “man on the street!” No Brainers for Mobile Marketing with QR Codes by guest blogger Ben Rutter   QR codes are not a novelty. They are an established way to tie print material to mobile and online sites. And yet, we […]

PMC's Top Ten Posts of 2011

These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity…  Infographic: The Psychology of Color for Web Design  To QR or not to QR: What would you have done? Solar Powered Print Advertising  What Printers Might Not Know About Print Buyers (but should)…  A […]

Track Chairs Announced for the 2012 AppForum Digital Printing Conference

FOR IMMEDIATE RELEASEMedia Contact: Christine DeLooze585-214-5900chrisd@podi.org Top strategists chosen to lead tracks on cross media, cutting edge digital print applications and technologies, and sales & business strategies Rochester, NY — November 29, 2011 — PODi, the Digital Printing Initiative, has announced the Track Chairs for the 2012 AppForum, January 23–25 in Las Vegas. These five prominent digital […]

Attend GRAPH EXPO FOR FREE – And More! LOTS MORE!

PrintMediaCentr invites you to attend GRAPH EXPO 2011 FOR FREE!  This year’s theme “Embrace Technology” has never been more relevant to all of us in the Print & Integrated Marketing Industry.  Recognizing that, GRAPH EXPO has expanded its offerings to include a new Marketing Pavilion (sponsored by Chicago AMA) and a host of Exhibitors servicing […]

Vendor Spotlight 1/1 Interview with Jeff Sierra of BUDCO

This is the first in our new Vendor Spotlight 1/1 Interview Series!  It is our goal to bring you information on companies that have added marketing technologies to their service offerings and share their transition stories. PMC is not endorsing the services or the companies that have asked to participate and their inclusion is for […]

PrintMediaCentr is looking to PROMOTE YOU!

Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services?  Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]