How Printers Can Start a Relationship Marketing Program
Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them. Here’s how to get started, what to watch out for, and how to take it up a notch once […]
Promote the Cozy Qualities of Print in 2024
When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]
How to Tell if You Are Considered a Print Vendor or a Print Partner
If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]
3 Ways to Earn Trust Through Collaboration with Print Customers
The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]
Leveraging the Power of Digital Media to Grow the World of Print
The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents pouring over old photo albums. The power of print to rebuild human connections. Every January I order photobooks of my Facebook photos. They select, print, and send me the album and […]
3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
A Single Toe Can Help You Get a Foot in the Door
In times of uncertainty, look for toe holds where you can wiggle into new verticals or open doors in your market. Small openings can lead to big opportunities. Toe holds are especially important when your competitors are distracted and not paying attention. Stick your toe in their business! To get started, have a meeting with […]
7 Tips to Grow Your Email Marketing Audience
Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]
5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
When it Comes to Marketing, The “I’s” Have It!
Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]