The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up… “The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” I posed this [...]
Tag archives for Relationship Marketing
Industry Awards Create Buzz for Your Business
According to the U.S. Small Business Administration Office of Advocacy, there are an estimated 29.6 million small businesses in the United States. The question is, what can be done to help cash-strapped businesses stand out from the crowd? One of the easiest and most inexpensive ways for you to stand out from your competitors is [...]
Postal Service emphasizes value of catalogs to Internet retailers
The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of [...]
Top 10 Social Media Tools to Find Your Referral Champions
Mailing list companies and direct marketers have always practiced the art of data appending to create better, more personal lists. The idea is to take a list with basic contact data and add details acquired from other data sources, such as magazine subscriptions, association membership and even specific purchasing behavior. The end result is a [...]
iPad Helps Glamour Produce Its “Biggest Issue In 20 Years” Amid Ad Page Rebound
In the wake of the Publisher Information Bureau’s recent promising stats about magazine ad pages and ad revenues being up for the first time in nine quarters, Conde Nast is reporting some good news about its fashion titles’ upcoming September issues, which last year were looking about as thin as the waify models gracing their [...]
You Can Calculate the Value of a Customer Tweet
Ever wonder about the true long-range value of a tweet? Now you don’t have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a sense of the reach it’s achieved via tweets and retweets. The cool part: TweetReach doesn’t just reveal how many users passed the information around; it [...]
Direct Mail and e-Mail Working Together
A sustained marketing message is the key to any good campaign’s success. Across the board, studies show that response rates increase when combining e-mail and direct mail marketing efforts. DM News has a good article out citing 5 key elements to consider when planning your next integrated marketing campaign. 1. Branding Start with the offer [...]
Two Key Ways Email Can Boost Results in Other Channels
Once you’ve created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?” Karen Talavera asks in a Pro article at MarketingProfs. There’s a simple reason why it’s important to facilitate cross-channel interaction with your email subscribers, [...]
It’s Easy Being Green: Trans-Promo
A common myth is that being green is difficult and costly; which couldn’t be farther from the truth. There are many opportunities to reduce your environmental impact while driving business results and growth. I can easily talk to the inherited environmental advantages of digital printing, but what’s one way you can make money and provide [...]
InterACT! Cross-Media Conference Launches ‘Build-a-Buzz’ Giveaway
The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched “Build-a-Buzz” Giveaway — a social networking contest for marketers (or anyone) who want to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card. “The [...]
