Companies large and small have started using Twitter as a way to promote themselves, interact with customers, and handle customer service.Some do it better than others. Of course, how you should run your company’s Twitter account varies widely by the size and type of your company — a small coffee shop will obviously want a different [...]
Tag archives for ROI
Creative content maximizes direct mail
Multidimensional mailers help marketers extend their creativity and expand their ability to generate response in ways others often never imagine. In HP’s case, a 2009 multidimensional mailer proved critical to reaching an important, albeit potentially difficult-to-reach, target. Not only was it an audience of prospects who were not necessarily receptive to past marketing efforts; they [...]
Direct Mail and e-Mail Working Together
A sustained marketing message is the key to any good campaign’s success. Across the board, studies show that response rates increase when combining e-mail and direct mail marketing efforts. DM News has a good article out citing 5 key elements to consider when planning your next integrated marketing campaign. 1. Branding Start with the offer [...]
Two Key Ways Email Can Boost Results in Other Channels
Once you’ve created a regular email-communications program, or developed your smart auto-responders, are you remembering to strategically use email to strengthen and encourage relationships with your list members in other channels?” Karen Talavera asks in a Pro article at MarketingProfs. There’s a simple reason why it’s important to facilitate cross-channel interaction with your email subscribers, [...]
Appleton Coated Research Reveals Five New I’s in ROI
How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. [...]
The Future Has Been Delivered to Your Mailbox
There’s a reason people call it junk mail — as much as 99% of direct-mail ads are ignored, or cursed at, before being tossed into the trash. But Shawn Burst saw potential amid the unredeemed coupons and “This week only!” offers: What if it was possible to combine a direct-mail campaign with social media and [...]
Making the most of local search marketing: A guide for local businesses
Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device. According to Google Inside Adwords, Google’s official blog for news, information and tips on AdWords, one in three [...]
Coke All Atwitter With Twitter
Only the second brand to sponsor a “trending topic” using Twitter’s promoted tweets, Coca-Cola realized “phenomenal” results from its first paid advertising venture on Twitter, The Financial Times reports. The beverage giant integrated its ads into online discussions last week related to the World Cup and realized 86 million impressions or views of the ads [...]
Email marketing ‘primary driver’ for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that [...]
The World’s First 100% Variable Magazine
One of the great benefits of managing an award competition like the Best-of-the-Best Program is seeing the great variety of work that is constantly being created by our customers. All submissions are unique in their own right; varying in target audience, intent, output, and effectiveness. I’ve always found great intrigue in reading the story behind [...]
