How to Acquire Valuable Backlinks for Your Printing Business Website

backlinks to improve website performance and seo

To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]

Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions

laptop screen showing google analytics and google search console print media centr

As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]

Winning Sales Strategy: The Moment for a Quick Sales Victory Lap

how to generate quick sales for quick profits

If you read my posts with any frequency or listen to the Print Buying UK v. USA Podcast co-hosted by me and Matthew Parker, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers […]

Lead Generation and Marketing Considerations For Printers

Lead Generation and Marketing for Printers-print media centr

The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years that resulted in generating leads, but most of our focus has […]

What’s Your Priority? Sales Revenue or New Lead Generation?

generating new sales and new leads for new business_print media centr

What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads. But looking at it another way, new leads are the fuel […]

3 Proactive Plans for Productive Planner Prospecting

how to successfully work with meeting and event planners and win new business

Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]

How Much Should Your Print Business Spend On Marketing

optimizing your results when marketing on a budget

A print industry friend of mine asked my opinion about how he should budget for marketing this year. I’ll share with you, my Print Media Centr friends, what I told him. While there isn’t a single right answer, there are some directional guidelines that companies use for marketing budgeting. Many companies follow a percentage of […]

7 Tips to Grow Your Email Marketing Audience

seven tips to grow your email list

Over the past few months, we’ve discussed calendar based and behavior based email marketing. But there’s a classic chicken or the egg problem… how do you grow your list of emails in the first place? Use email capture forms to transform your website from a digital brochure into a lead generation tool. 1. Create landing […]

Quiet Paper Still Makes Noise in the Market

bookstore - print media centr

If I appear in a photo, I look for myself first. Wait. Let me amend that. If I am aware I appear in a photo, I look for myself first. My uncredited guest appearances in the photographs of my wider digital “photo-footprint” are likely to stay beyond my vanity-driven review. I do the same thing […]

When it Comes to Marketing, The “I’s” Have It!

I-love-i- print media centr

Individualization is the first of my I’s – the most important part about any relationship in business and life is to recognise the importance of the individual and pay due respect to that status. It’s what the Internet age has brought us, the ability to pick out and highlight that relationship and deploy new ways […]

How Many Printers Does It Take to Print a Light Bulb?

Discover Opportunity Print Media Centr

Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]