Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the lessons learned and make sure you are being relevant. Then it struck me – as I wrote in a previous article […]
Printers! Is A Google Penalty Causing A Drop In Your Web-to-Print Profits?
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try something new. Back up. They’ve seen a drop in their online business. […]
What Printers Can Learn About Social Media from Skateboarding
By Katherine Tattersfield, Print Geek Since you’re on this site, I think it’s safe to assume that you “get” social media to some extent. Present company excluded, I’ve noticed a lot of printers asking for online marketing advice on LinkedIn. Since my background revolves around digital marketing, my fellow printing industry professionals want to pick my brain […]
Using PR to Grow Your Business – Start with a Press Release
By Marion Williams-Bennett In our last blog post, How To Create A Successful PR Campaign For Your Business, we looked at some of the fundamentals of how and why a company would want to start a public relations program. As we learned, PR can help you create awareness of your company and your services, PR […]
