How To Boost Your Print Shop’s Open House with Digital Marketing
Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]
Are Your Print Company Videos Optimized for Search Engines?
Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other traditional SEO techniques. Live, short-form videos shot and edited from a […]
How Featured Snippets Can Improve Your Search Results
Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend time engaging with. Facebook, Instagram, and TikTok are masters at this. […]
How Google’s New Search Results Page Impacts Your Search Performance
Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is the first screen. You may need to scroll down almost two screens […]
What’s Your Priority? Sales Revenue or New Lead Generation?
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads. But looking at it another way, new leads are the fuel […]
How To Get Your Print Business Ranked High in Google Search
Getting your print company’s website organically ranked by search engines is one of the toughest digital marketing challenges you face. You have hundreds or thousands of competing businesses trying to beat you in the race to be found in Google searches for keywords like “printer” or “printing company” or some variation of a printing product. […]
My 2021 Resolution: To Help More Printers Get More Customers!
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]
2019 Direct Mail Marketing Forecast: Seek and Google Shall Find
It’s that time of the year. Predictions abound about what technologies will take off, which will nudge their way closer to extinction, and how to benefit from all these changes. Every forecaster has their own strategy for making predictions. You can go on a wild flyer and claim brilliance if it happens to come true. […]
4 Signs A Printer’s Website Needs Refreshing
Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]
Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the lessons learned and make sure you are being relevant. Then it struck me – as I wrote in a previous article […]
Good Housekeeping is not Search Engine Optimization (It’s What People Expect)
Customers expect your website to be fresh, logical, attractive and professional. If it’s not, you need to do some housekeeping. Housekeeping is not SEO. Like deep cleaning the pressroom or tidying up the landscaping around your print shop, “good housekeeping” means getting your website in order. It should be done on a scheduled basis, like changing […]
Printers! Is A Google Penalty Causing A Drop In Your Web-to-Print Profits?
Sometimes printers hire me to write content for their website because there has been an unexplained decline in their web-to-print profits or a change in traffic to their print ordering portal. They think they need to freshen up their content. They want to try something new. Back up. They’ve seen a drop in their online business. […]