In this session attendees find out how to integrate Quick Response (QR) codes in their product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. 1. If your company has a product that requires installation. A scan code on the outside of the box: [...]
Tag archives for Social Media Marketing
Florida tourism saved by social media. Really.
Image via Wikipedia The state mounted a PR blitz to show beachgoers that Florida’s surf had been spared an oily disaster. Presidential visits aside, it seems social media helped save summer tourism on the Gulf of Mexico The BP (BP) Deepwater Horizon spill happened in the middle of nowhere in the Gulf of Mexico, but [...]
The Secret of E-Commerce Success: Many Channels, One Brand
Not very long ago, both social media and e-commerce were new and innovative. Now, they’re simply elements of today’s marketing mix — part of the fabric of how you reach your customer engagement and revenue objectives. During the slow economic recovery, it has become business-critical to conduct more business using digital channels: websites, social media [...]
Facebook Success Summit 2010 – 50% off Registration!
28th August 2010 by Deborah Corn under Education, Events, Interactive, Marketing, Print, Social Media, Tips, Tools, Training, Trends
16 sessions, 22 experts, 1 month. Facebook strategies from the best. Marketers from Intel, Cisco, Microsoft Xbox, SAP, Washington Redskins, & Frye Boot Company share successful Facebook strategies to win business and gain loyal customers. Access these practitioners & more during the fully online FBSS 2010. 50% off won’t last — register now! Related articles by Zemanta 7 [...]
Survey: Older Americans Flocking To Social Media
Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain’t seen nothing yet, whippersnappers. There’s a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That’s more and more likely according to a [...]
eMarketing Association’s Annual Conference: The Power of eMarketing Oct 20-21st, Baltimore
The eMarketing Association today announced that Steve Patrizi VP of Marketing Solutions for Linkedin and Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide will keynote The Power of eMarketing Conference and Expo, to be held October 20th and 21st, 2010 at the Lord Baltimore Hotel, in Baltimore Maryland. Over 35 leaders in the eMarketing Arena will [...]
Personalize Your Marketing The Google Way
Image via CrunchBase It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google [...]
What’s The Difference Between Advertising & Social Media?
by Tom Martin: As a 20 year vet of the ad business that has steadily morphed his focus from traditional advertising to digital/social media strategy, I get this question a lot. Here’s how I answer it. Advertising is about selling. Thus, it is based on interruption and scale. Because you’re interrupting someone that ideally would rather [...]
How to Calculate Your ROI With Social Media – Free Online Tools
When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are [...]
5 Things You Need To Know About Facebook Places Right Now
The official launch of Facebook’s new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business – if anything at all. Here are five things you should know about Facebook Places right now: Facebook Places Integration. Places is or will be fully integrated with today’s leaders in [...]
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