The Rewards of Collecting Community ‘Vig’

cashing in on community relationships

If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]

Print 17 May Be Over But the Printerverse Continues!

Andy-SCANDY-Solages in the Printerverse

As previously announced, I rode a CMYK rainbow of fun and friendship to Print 17. It went fast, but I’m still savoring the afterglow of the camaraderie, information sharing, and alien-approved ridiculousness. I got exactly what I wanted out of the event: met the fleshy avatars of digital #PrintChat friends, made new connections, opened new opportunities, […]

Where Have The LinkedIn Print Groups Gone?

On October 14, 2015 LinkedIn changed the functionality of groups on their platform. I’d like to outline a few of the changes I think are important for everyone to understand, and help you find the viable print groups that are still there, even though LinkedIn isn’t showing them to you. Groups on LinkedIn now fall under […]

Six Ways To Productively Use Summer Downtime

by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]

Four Fast Business Blogging Etiquette Tips

Guest post by Jeff Lewis, Group M Public Relations & Cross Media Marketing It’s been a while since my last post here on PrintMediaCentr, much to the dismay of its fabulous leader, Deb Corn. “Jeff…send me another blog,” she’d beg me. “The readers love you!” Ack…so much pressure! Blogs are a great tool for business. […]

#UKvUSA: How Can You Connect With Print Buyers On Social Media

Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement world, […]

Printing Impressions Launches PI Xchange with an EXCLUSIVE Interview with Thomas J. Quinlan III, President and CEO of RR Donnelley

Attention Printerverse!!! There is something very GROOVY coming your way… #PIXlive! Printing Impressions has recently updated PIWorld and added the PI Xchange video platform. To further build upon their evolution from a publishing company to a media company as Dave Leskusky, president of NAPCO Media, talks about in this interview, PI Xchange will bring printers together through interactive, peer-to-peer, live video events […]

Print To Trend The Planet Through Social Media And #IPD14!

Hear Ye, Hear Ye, Hear Ye… the official countdown to International Print Day has begun and it’s time to start getting prepared! Here is a recap before we move on… The concept: On October 8, 2014, the global on-line print community will join forces and share information about print and integrated marketing through social media, […]

The Top Five Things We Think We Know About Social Media But Really Don’t

by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]

Five Sure Fire Ways To Ruin Your Reputation On LinkedIn

Most of you reading this have found me, and PrintMediaCentr, through a connection of some sort on LinkedIn. Hopefully we are directly connected or you are in my Print Production Professionals Group. If not, you can rectify that after this post! As a group manager I walk a diplomatic fine line. I sometimes stay neutral […]