A Super Idea To Save The Reputation Of Print And Paper

6For many years the industry has provided a wealth of research, information and resources to address the perception surrounding the sustainability of print and paper. And while these organizations have done an amazing job educating us and helping us have intelligent conversations on the topic, for the most part we have collectively fallen short reaching […]

Sprout: Use a Pencil, Plant a Pencil, Grow a Plant!

2I’ve seen seeded paper that you can plant and grow wild flowers, but never a pencil that you can use to write down your favorite recipes, then plant, and use IN your favorite recipes! Just a nice reminder that us “paper users” are part of this sustainable cycle! From YouTube: What if instead of throwing […]

#PRIMIR 2014 Summer Meeting To Reveal ‘Vision’ Of Evolving Printing Industry

0This looks cool… if anyone is going PLEASE let me know!! Program Theme Explores “Print’s Evolution—Changing Markets, Firms, Technologies and Applications”         Reston, VA—PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 at the DoubleTree Downtown-Lakeside Hotel in Cleveland, Ohio. […]

Win $2500 In @TwoSidesUS EcoGraphic Contest!

1 The first-ever TwoSides US EcoGraphic Competition is a challenge to represent facts and data about the sustainability of paper and print through the unique format of the infographic. The contest is open to all US residents over the age of 18 at the time of his or her entry; entries will be accepted through August […]

Who is Really Behind #Paperless2013

0It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own […]

Why is the Print Industry Whining About #Paperless2013

0  Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]

Go Green, Go Paperless, Isnt Just About Google

0Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]

1/1 Interview with Phil Riebel President of Two-Sides US, and Greenwashing Dragon Slayer

0I met Phil in January of 2012 at the NPTA Executive Meeting where I was an invited speaker, and we have been working together since.  PrintMediaCentr is an Allied Organization of Two-Sides US, and proud to be associated with all of their endeavors. DC:  What is Two Sides and how did it come about. PR: […]

Celebrate National Print Day With A Little Guerrilla Marketing

0Seems like the industry has made some lemonade from the lemons tossed at us during the misguided and failed attempt of Toshiba to create a National NO-Print Day. October 23rd is now officially National Print Day… and forever after the 4th Tuesday in October. What is National Print Day? Well, the intent appears to be […]