QR codes are slowly making themselves known in mainstream applications, with a prime example being its use in a massive campaign centered around Gulf relief. Activist group Women of the Storm is rallying public support around Gulf restoration through its celebrity-backed Be the One campaign to get signatures for their petition, which states: “I demand [...]
Tag archives for Technology
Image2Output Named as Distributor of Scodix in the UK and Ireland
Press Release: Image2Output Named as Distributor of Scodix in the UK and Ireland Rosh Ha’ayin, July 29, 2010 – Scodix Ltd., a world leader in the development and manufacturing of digital enhancement presses, is pleased to announce that it has entered into a Distributor Partnership with Image2Output Ltd. Image2Output is a UK leading sales, service [...]
Digital Print Republic launches free online ink consumption tool
Online community Digital Print Republic has added a tool for calculating ink coverage breakdowns from print-ready PDF files. Digital Print Republic said it hoped the Inkchex tool, which is currently in free beta for registered users, will prove popular with businesses using inkjet kit, including wide-format printers. The digital print online community believes the tool, [...]
What Your Company’s Twitter Account Says About You
Companies large and small have started using Twitter as a way to promote themselves, interact with customers, and handle customer service.Some do it better than others. Of course, how you should run your company’s Twitter account varies widely by the size and type of your company — a small coffee shop will obviously want a different [...]
FTC Studying Do-Not-Track List for Online Ads
As the House inches forward on comprehensive privacy legislation that could have a major impact on online advertising, a Senate Committee met today to discuss online privacy issues. During the hearing, Federal Trade Commission Chairman Jon D. Leibowitz said multiple times that the agency is currently assessing the viability of a do-not-track list for online [...]
Japan Tests Gender-Aware Billboards
Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect [...]
California lawmakers consider license plates that flash ads
Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? That’s what some motorists are saying as a state Assembly committee toys with the idea of issuing digital license plates would turn the backs of cars into miniature billboards. Lawmakers are being [...]
SaaS Market Growing by Leaps and Bounds
Businesses’ appetite for on-demand software applications shows no signs of dissipating in the near future, and service-oriented computing will continue to become an even larger percentage of the overall worldwide software market, according to the latest report from IT researcher Gartner. Buoyed by lower startup and maintenance costs compared to on-premises application deployments, as well [...]
Five Production Technologies you Should Know About
The most important aspect of change in the production industry is workflow improvement. The more efficient the workflow, the more time we have to focus on customer service. This efficiency is being accomplished by the evolution of digital workflow systems. In order to implement a fully digital workflow we must embrace key technologies such as [...]
The Future of Advertising
The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up… “The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” I posed this [...]
