For the past few years, The Print Council has worked to promote, develop, and advance the market for print media through education, awareness, and research. That means educating both our own printing industry as well as the media and marketing communities about the importance of print and, most importantly, the role that print can and [...]
Tag archives for Trends
Ink Jet Technology Showcase: Baltimore, MD Sept 8-9th 2010
The international ink jet industry’s focus will be on IMI’s Ink Jet Technology Showcase 2010 in Baltimore, Maryland, USA on September 8-9, 2010. Visit www.imiconf.com for downloadable brochure and complete details. Featured ink jet industry technology suppliers include ALIO Industries, Amica Systems, Buhler, D&K Engineering, FUJIFILM Dimatix, Fujifilm Imaging Colorants, Global Inkjet Systems, ImageXpert, Integration [...]
Creative content maximizes direct mail
Multidimensional mailers help marketers extend their creativity and expand their ability to generate response in ways others often never imagine. In HP’s case, a 2009 multidimensional mailer proved critical to reaching an important, albeit potentially difficult-to-reach, target. Not only was it an audience of prospects who were not necessarily receptive to past marketing efforts; they [...]
An 11-Step Guide to Finding Your Next Employer
This is the first of a multi-part blog series that I hope will bring a bit of clarity to one of the most confusing times in a person’s career – that of finding that next job. For the last several months, I have been researching the industry of employment, staffing, recruiting, career management and job [...]
10 Tips for Corporate Blogging
In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blog, attract more readers and get more results. But still, a lot of companies with corporate blogs seem to be bogged down in uniformed policies [...]
Three Off-the-beaten Path Graphic Design Careers
According to The Princeton Review, nearly 25,000 people try to enter the field of graphic design each year. But only about 60 percent persevere the first two years, and only about 30 percent make it to the 5 year mark. Perhaps that means graphic design is a tough career to pursue. Or perhaps those lost [...]
Eco-Friendly Update of the Three Rs of Printing
Today’s environmentalists won’t accept half-hearted attempts to greenwash printing projects. To capture their business, you’ll need to innovate, not just push ideas that were old and insufficient by the late ‘80s. Here are a few ideas for an eco-friendly update of the three Rs of printing. Reduce—Without Reducing Your Business You can help your customers [...]
KODAK MARKETMOVER MSP Solutions Webinar Series Back by Popular Demand for Second Half of 2010
ROCHESTER, N.Y., July 15—Following a very successful debut of its free monthly webinar series last fall, Kodak has added a series of new events that will take place through the end of 2010. The MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers as they make the transition to marketing service providers, [...]
The Case for Turning Around Print Media Companies
Image via Wikipedia The media and publishing industry — and print publishing in particular — doesn’t have to show up to its own funeral. There’s still opportunity to enable profitable, desirable businesses. We’re not suggesting that a recent uptick in advertising sales is a sign that publishers can go back to the old days of [...]
Last chance to register for FIPP’s Digital Publishing Course
Last chance to register for FIPP’s Digital Publishing Course Time is running out to secure your place at FIPP’s Digital Publishing course, taking place in Sydney, Australia on 9-13 August. After two successful programmes in the UK and Germany, The Mequoda Group will again run the week-long programme, which will bring media executives up-to-speed with [...]
