Why Print Businesses Should Wait to Ditch Twitter
The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet. For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]
Twitter Advertising is Dead. Long Live Print!
Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]
Three Ways To Effectively Maximize Your Twitter Reach
Depending upon what you do, and whom you are trying to engage with, Twitter can be a very powerful social media tool. I think of it as the funnel for all of my other communication channels. For Twitter to be effective, you have to have people following you who can see and share your information, […]
Six Ways To Productively Use Summer Downtime
by Deborah Corn Although June 21 is officially the first day of summer, I can already see the activity on social media, especially in my LinkedIn group, beginning its annual nosedive. Of all the seasons, summer is the one that truly tests my social patience and fortitude, and reminds me of the “if a tree […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
The Top Five Things We Think We Know About Social Media But Really Don’t
by Jeff Lewis, Group M Cross-Media Marketing and Public Relations Remember MySpace? It’s still around but it’s not even close to what it used to be. How about Orkut (recently shut down by Google)? Of course you don’t. What about Google+? Anyone using that? Even though Google is by far the most popular website ever […]
The Agency has Spoken: CIA Joins Twitter and Butters up the Masses with a Sassy Tweet
by Sandy Hubbard Knock, knock? Who’s there? The CIA. What the? Yep, now you can’t even go on Twitter without the Agency dropping by. The official CIA (blue checked for verification) just started a Twitter account. Their first tweet was: “We can neither confirm nor deny that this is our first tweet.” Soon after, the tweet […]
A Dr. Seuss Inspired Guide to Twitter from @Hootsuite
Some things are just genius and speak for themselves! Happy belated 110th birthday Dr. Seuss!! original post here: http://blog.hootsuite.com/a-seuss-guide-to-twitter/
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I’m sure many of you are fed up with Facebook’s constant changes—I know I am. You’ve spent your time and energy building your FB community, only to see your organic reach decline no matter what you do. According to AdAge, roughly 6% of your fans even saw your posts […]
20 Questions With @HeidelbergUS HQ!
Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]
First Film Produced Through Social Media Stars PAPER!
When it comes to universal themes, finding your place in the world ranks pretty high in life and in movies. It’s not a surprise to me that paper was used to help communicate that theme in this short film, since what is more universal than paper when you need to communicate? Symbolically, we all start […]