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Tag archives for Variable Data

Personalize Your Marketing The Google Way

Image via CrunchBase It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google [...]

Kodak: Color Fusion is the new TransPromo

Maybe you’ve already heard about color fusion applications? These are applications that combine the power of color offset printing with the versatility of color digital printing, usually inline on an offset press. It’s fascinating technology because it gives owners of offset technology that is still performing well a chance to add some digital technology to [...]

The World’s First 100% Variable Magazine

One of the great benefits of managing an award competition like the Best-of-the-Best Program is seeing the great variety of work that is constantly being created by our customers. All submissions are unique in their own right; varying in target audience, intent, output, and effectiveness. I’ve always found great intrigue in reading the story behind [...]

Is There a Synergy With Web-to-Print and Digital Printing?

In the most recent NAPL State of the Industry report, when the question was asked, “Which of the following do you expect to grow fastest over the next 3 years,” the number one response was Digital Variable Data Printing. While variable data printing will increase the effectiveness of pieces sent, another way to increase the [...]

IxPressia launches variable data package for wide-format

IxPressia has introduced a new stand-alone software package known as ixPressionist, designed to simplify the production of customised and variable data printing for display producers and signmakers. The VDP package allows individual and versioned elements including text, images and barcodes to be incorporated automatically into wide-format applications, plus multiple-up smaller jobs on a single sheet [...]

Kodak Prosper 5000XL Press Unveiled at Ipex 2010

Ipex started off with a bang with the unveiling of the Kodak Prosper 5000XL Press. It is considered to be a game changer in the in the printing industry and is a highlight of the Kodak booth. Thanks to KODAK Stream Inkjet Technology, the Prosper 5000XL Press is more productive than competitive inkjet systems, economical [...]

Xerox honors digital printing excellence at IPEX 2010

Birmingham, UK – At this year’s largest print industry trade show, IPEX 2010, Xerox Corporation’s customers from around the world are touting the benefits of digital printing with applications that resulted in triple-digit response rates for their clients and increased leads and profits for their businesses. “At Xerox, our strategy is always to make it [...]

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