Data, Data Everywhere And Not A… Actually, A Lot to Leverage
We are surrounded by data. In fact, I think I hear my iPhone 6+ buzzing as I write this. As communicators, the question is how much data are you using to develop relevant, engaging and accurate communications? As part of both the printing and marketing industries, it seems like data has been the topic of […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder. But if we look beyond the new product intros, there are some […]
The Science of the Art of Advertising
Measurement, impact and adland’s torrid pace – Carl Warner Spray mount, X-Acto blades and rubber cement picker-uppers were just some of the tools of our trade when I was hired as an art director at The Richards Group. I suspect there are two generations in this business who view those tools the same way I might […]
How to Calculate Your ROI With Social Media – Free Online Tools
When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are […]
Are you blind on the Web? 50+ Analytics Tools for Businesses
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about – usability – conversions – branding – among others. Additionally, with the huge influence of social media, it’s […]