Every week there seems to be a new social coupon website. Either they’re being added to existing retail sites to clear inventory (think BackCountry.com’s SteepandCheap site) or stand-alone sites in dozens of niches.
There are social deal sites that are general: like Groupon, City Deals or Living Social. There are regional sites like the ones my local newspaper and news station run. Then there are luxury deal sites like Overstock’s Ebiza, Gilt, or Bergine. The site 25Tuesdays just has spa deals. Then there’s Yipit that consolidates at least 90 deal sites. And on and on.
Most have a deal a day that are at least 50 percent off and good for one day only. Customers pay on the spot and then redeem the coupon later by printing them out or flashing their iPhone. It takes advantage of the impulse buy and social circles. If I see that my friend bought, it’s a powerful motivator for me to buy too.
- How Online Private Sales Work and How Businesses Can Get Involved (mashable.com)
- Small Business Owners Poised to Capitalize on Growth Opportunities, According to the American Express OPEN Small Business Monitor (eon.businesswire.com)
- 5 New Ways Small Business Can Offer Location-Based Deals (mashable.com)
- American Express OPEN Connects and Educates Entrepreneurs with New Mobile Platform for OPEN Forum (eon.businesswire.com)