Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use the program but it just kept reloading so I cant share my tree with you now.  If you get it to work please let me know by sharing it with us on our Facebook page. You can also send your friends a unique festive greeting at http://www.socialtree.sg

by Rocco

Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.

The activation runs on Facebook, but the tree is also build as an actual installation which  consists of 48 LCD screens and is 11 meters high. It will be placed on Clarke Quay in Singapore and will show some of the submitted messages in real life.

via Heineken’s Social Tree | Adverblog.

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