Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame!
A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. to celebrate its 30th anniversary. Gnomes – fantastical tiny beings with colorful cone-shaped caps – form the basis of the brewery campaign.
Branding and design firm Anthem Worldwide created the campaign for Belgian brewery Brasserie d’Achouffe and related beer brands, all owned by Duvel Moortgat. Its celebration is centered on a four-day celebration dubbed “Gnome Week,” which will include beer tastings and an augmented reality app and will culminate with the World’s Smallest Toast.
The Little Gnome App, powered by augmented reality company Aurasma, allows customers with iPhone and Android devices to access virtual content by pointing the app at specially made coasters which will be available throughout Gnome Week, June 6 to 9, in bars around the country. They trigger animation in which gnomes on the coasters “magically dance to life” on mobile devices.
Continues at: Pink Elephants? No, App Has Beer Fans Seeing Gnomes | ClickZ.