The Printerverse at Print 18 was a resounding success. Our panels, interviews and events were attended by almost 2000 print pros, with a few hundred more watching from home around the planet via YouTube and Facebook. More than 6000 minutes of programming was watched live. If you missed any of our broadcasts the replays are here thanks to our fabulous partners at Inkish.TV.
There were many remarkable moments during our three days in Chicago. We talked about Cannabusiness and how the print industry can support for the first time in a public forum. Sabine Geldermann the Director of drupa stopped by to share some poignant reasons to attend the world’s largest print show in Dusseldorf, Germany June 2020. Frank Romano told us about the first Graph Expo in 1968, and how the Legacy of Print lives through his museum in Haverhill Mass. Ricoh and Konica Minolta hosted events that had people standing in the aisles, and Jules Van Sant became the fifth women to wear the Girls Who Print tiara and take home the 2018 Girlie Award.
There was plenty of action in our corner of the show floor, but none that ignited all of the senses more than the panel titled Color Management: The Intersection of Technology and Intent with panelists from Ricoh, HP and Canon Solutions America
Before you click play below to see the panel turn into a debate over COLOR INTENT, and see me clobber Toby Saalfeld from Ricoh with my little Alien friend, let’s spend a moment to see where everyone lands on this…
The print customer hires a photographer, has a shoot, retouches pics, composes layout, sends to printer and gets a proof. They approve the proof and printer runs the job. Client gets materials and says it’s not the color they wanted/expected and they aren’t happy.
DOES IT MATTER if every spectrometer says the color is the color on the proof if the customer isn’t happy?
DOES IT MATTER that you can mathematically replicate color on multiple devices if the customer doesn’t like it?
Those are big questions and the Color Management Movement is counting on you saying yes to both of those based on when the customer is happy with the result. However, there is no plan or answer for when they are not, it seems… other than Toby standing his ground that math is right, and humans are wrong.
Thanks to Toby Saalfeld from Ricoh, Tim Stefl from HP and Jan Lemieux from Canon Solutions America for providing great information, a lively conversation, and staying overtime in The Printerverse for this one.