One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an interactive mobile call to action, allowing static messages to become a quick-scan hyperlink to just about anything online.

Why Mix Mobile and Direct Mail?

The Nielsen Company recently predicted smartphones will overtake feature phones next year. Although smartphones first became popular among business people, today many new buyers select them for personal use. Additionally, faster mobile web connectivity is growing, and mobile web search is becoming one of the most common uses for these devices.

via 5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones : Page 1 of 2 : Target Marketing.

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