Back in July, GoMo News reported that Allure magazine was launching a give-away promotion powered by Microsoft Tag mobile barcodes. The contest gave away $725,000 of beauty products over the course of a month, to people who scanned the Tags with their mobile devices. And Allure is reporting an impressive increase of entrants into the contest, which it attributes to Tag.

How did it work?

All during August, any mobile owner who scanned a Tag in the magazine was automatically entered into the “Free Stuff” draw. In previous years when the Free Stuff contest ran, entrants had to check by computer to see if a new draw was available, and then enter over the Internet. This year, by registering through a mobile barcode, the customer could get sent an SMS every time a new product was up for grabs – and then enter the new draw by scanning a Tag. No computer needed.

Continue for results:  Mobile barcodes: Allure results from Microsoft Tag $725k give-away.

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