by Tod Cordill | Finance, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Software and Systems, Tools
When you or your clients plan how to spend marketing dollars a decision needs to be made whether to spend for short-term results or long-term results. If most, or all, of the marketing budget, is spent on short-term results you’re being reactive and you’ll need to...
by Tod Cordill | Direct Mail, Marketing, Operations, Print & Digital, Print Buying, Print Sales, Tips
In the previous Five Questions That Identify Print Solutions article we discussed the Awareness to Revenue process and ended with a list of questions to ask that help deliver print solutions. Now we’re doing a deep dive on these questions to show how they help solve...
by Tod Cordill | Marketing, Print & Digital, Print Sales, Tips
Customers care about themselves and their biggest problems. Talking about the services you provide is just background noise. Uninteresting. Irrelevant. Talk about having the best quality and service and you’ll sound like all your competitors and you’ll erode trust. A...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Uncategorized
MailChimp, one of the most popular email service providers, launched a direct mail postcard feature earlier this summer. Several questions immediately came to mind when I heard of this: Is personalized direct mail supported? Do the postcards integrate into MailChimp’s...
by Tod Cordill | Direct Mail, Email Marketing, Marketing, Operations, Print Services, Sales
There’s a strange wind blowing. If you, as a direct mail service provider, prepare and put yourself in the right place the wind will be at your back. Consider this: Goldman Sachs Group recently invested $25 million dollars to integrate direct mail into email-based...
by Tod Cordill | Automation, Data, Digital Media, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Printers
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
