Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is aimed at adults is “translated” into content aimed at KIDS! It’s a newspaper within a newspaper – AND – opens up a whole new […]
Philadelphia Cream Cheese Goes Interactive With #AR #Packaging
Get a schmear of Augmented Reality with your bagel! Brand loyalty is a wonderful thing. Once consumer trust is established, opportunities to create evangelists for products and services and create new users, can be found even through packaging! I think this is a great example for a few reasons… • Loyal Philly fiends will love […]
Blippar Makes The Shortlist (Interactive)
This is a nice example of Augmented Reality from Blippar. What makes this interesting for me, is that in this magazine there are a bunch of ways to interact with print – play a video game, see additional photos, get more information, do a little shopping, make funny pictures to share with your friends, and […]
Guinness World Records 2013 Takes a BITE Into Augmented Reality!
I was soooooo excited about this and was on my way to buy it when I found out after going to iTunes that the book and the app arent available until September 11, 2012!! Guinness does have a nice preview up and was cool to see SOCIAL MEDIA RECORDS in there! The use of AR is […]
Augmented Reality Helps Aliens Bursts Through Chests Everywhere
Love him, or hate him, that little freaky Xenomorph from ALIEN literally burst from John Hurt’s chest and into pop culture immortality. In what can only be described as the perfect marriage of concept and technology, the Swedish company FingerFunk has created an APP to recreate this iconic scene with the help of Augmented Reality. […]
IKEA Unveils Its Catalog Of The Future
Goodbye QR Code and Hello Augmented Reality… it was only a matter of time before the inevitable, right? With IKEA going AR, you know the rest will soon follow. AR is really the perfect tech for such things anyhow as you need the print in hand to access to added value, and with IKEA providing […]
App Has Beer Fans Seeing Gnomes with Augmented Reality Coasters
Oops – a little late on this one since Gnome week was June 6-9th. Still cute – unless it’s 3am and the Gnomes start looking a little too good, leading to the World’s Smallest Walk of Shame! A small Belgian beer brand is hoping little creatures help it make a big splash across the U.S. […]
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with Social Media. When compete, scan QR code, proceed directly to mobile checkout, and enjoy your news shoes the next day. You now have the recipe for buying shoes while waiting for your train.
Popular Science Enlists Augmented Reality To Bridge Printed Page, Digital World
It’s awesome that the publishing industry is adopting AR as another link between print and digital, and Im grateful they are being open minded. But I have to say, it’s just the beginning with the next step being Intelligent Print Recognition. There are many differences, and some similarities, but ultimately iPR(tm) provides a relationship with […]
1/1 Interview with Ken Blakeslee on Augmented Reality, the AR Summit, and Killing Mobile Phones!
There are many awesome aspects of being a media sponsor for an event, but access to people I wouldn’t normally have access to, does top my list. Enter Ken Blakeslee, one of Europe’s leading experts on Mobile Services and Applications, and Chairman of the Augmented Reality Summit, an all day conference on all things AR, June […]
Penguin Books and Zappar Bring Augmented Reality to Print
Dear Mobile Industry, As a member of the Print Industry I would like you to consider the following before declaring some sort of victory in the form of an editorial end-zone dance when the game has only just begun. First of all, Print isn’t attempting to compete with you, or technology. We are part of […]
College Creates Augmented Reality APP To Enhance Campus Experience
The concept is cool, but after I downloaded the APP and scanned the picture, I was not thrilled. This was my experience: First, the app is 13mbs so took what seemed forever to download and install. After I got it loaded and launched, it took a bit of time before the “content” showed up. The […]