Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
Augmented reality and books, together at last?
Four vastly different projects marry augmented reality with publishing. by Peter Meyers Dorling Kindersley’s 3-D books Publisher DK is known for its visually lush books. Whether it’s intricately designed page interiors, pull-out maps, or even a die-cut cover that lets readers peer inside at body organs — this crew likes to make books that are fun […]
Worldwide First: Augmented Reality Newspaper Ad!
Once again – Print is the vehicle for delivering the multichannel content… mX steps into augmented reality from PANPA Editor on Vimeo. AR Showcase — Augmented Reality Examples & Inspiration. Related articles AR Summit: Layar on augmented reality as the next mass medium (mobile-ent.biz) AR Summit: How Audi used augmented reality for its Le Mans […]
Samsung gives famous historic Dutch building a new dimension with 3D Projection
Too cool… On Thursday the 20th of May 2010, Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. Between 22.30 and 00.30 on the evenings of the 20th, 21st and 22nd of May, the public was able to view the addition of a […]
Infographic: The Future of Interactive Advertising
via Infographic Series: Interactive Advertising | Mutual Mobile. It was only ten years ago that Google created AdWords – technology that gave advertisers an unprecedented level of targeting. Today we’ve become accustomed to context-aware advertising everywhere from our Facebook to our Gmail, but mobile technologies are taking contextual and interactive marketing a step further. Advertisers can […]
Augmented reality generates powerful advantage for luxury brands
Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising. Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam […]
Video: Augmented Reality Event 2011
Still recovering from an augmented reality that happened last week. The video footage below shows elements from the Augmented Reality Event (ARE) 2011 in Santa Clara, CA on May 17-18. This was the 2nd annual event of the largest conference dedicated to the business of augmented reality. Start-ups, developers, mobile and hardware companies along with […]
Catch a train, meet an angel with Augmented Reality
BBH brought its Lynx Excite Angels campaign (known as Axe in the US) to life at London’s Victoria railway station on March 5. Word spread fast as travelers found they could interact with the angels in virtual reality on a big screen, after stepping on a special floormat. We’re wondering how many people missed their […]
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here’s why it’s worth a shot. Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, […]
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
USATODAY on Augmented Reality has potential to reshape our lives
TV football fans are used to seeing augmented reality in action. That virtual yellow first-down line superimposed on an actual football field is one of the more visible examples of a technology that is still not well known. But augmented reality is quickly emerging from obscurity and could soon dramatically reshape how we shop, learn, […]
Video: 3D Architecture with Augmented Reality on Dutch Postage Stamps!
For the past several years Chicagoans have been following the debacle of the Chicago Spire, a 150-floor spiraling skyscraper designed by Santiago Calatrava that would have towered above every other building in the Western Hemisphere. Though due to mismanaged finances, an awful housing market, and the overall impact of the 2008 financial crisis the spire […]