Coolest Roundup of Augmented Reality in Printing
Many say the printing industry is in decline, some even say print is dead. Think again Egon! This has got to be the coolest innovation to hit print next to QR Codes and it has been said before: Print is not dying, it’s Evolving. If you are a movie buff, you may have already heard of […]
What Printers Might Not Know About Print Buyers (but should)…
Two weeks ago I participated in #PrintChat – a weekly twitter discussion hosted by @QuadGraphics every Wed at 5pm ET. The topic: Choosing a Print Partner. QuadGraphics began posting questions such as: 1. Selecting a Print provider can be confusing, what should buyers and marketers look for? 2. What are the advantages and disadvantages of […]
20 QR Code Tools and Uses
via 20 QR Code Tools and Uses | Practical eCommerce. With quick response codes, businesses and organizations are finding new ways to deliver information and interact with consumers. When you scan a QR code with your smartphone application, you can receive product information. But QR codes can also link to web content, video, social media, email, […]
Domtar Helps Buyers Track Paper's Trail from Mill to Market
Domtar Corporation launched its “Paper Trail” online environmental tool Tuesday to let customers see the environmental impact of the paper they order and understand what it takes to make it. Actually, you don’t have to purchase paper to use the tool at www.domtarpapertrail.com. You can input the name of the Domtar product you’re considering and […]
USPS Free Summer Seminars on "Every Door Direct Mail"
via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]
PrintMediaCentr is looking to PROMOTE YOU!
Are you part of a family owned Printing business with at least 2 generations currently working together? Are you a Vendor (or Freelancer) who has successfully incorporated Marketing Technologies such as QR and pURL’s into your Client Services? Are you a Print Producer who has successfully transitioned into Multichannel Marketing and are currently purchasing technology […]
7 things to consider before launching a QR Code campaign
via 7 things to consider before launching a QR Code campaign « DKDNewMedia. If you are wondering whether you should start using QR Codes, consider the following. What additional information do you want to give people? i.e., if it’s a URL, it could be your website, blog, Facebook, or Twitter page. Or, do you want to […]
QR Code Analytics
QR codes have started to pop-up in lot of places such as store display, business cards, online ads, postcards etc. Whether QR codes are here to stay or not but from the measurement perspective they do present a huge opportunity in measuring advertising’s (particularly offline) effectiveness. If you are one of those marketers who have […]
Do not try this at home, or in your Marketing efforts
One of my marketing pet peeves is the “do not try this at home” disclaimer that sits in many TV commercials. Sometimes its “professional stunt person, or professional driver on closed course” but the inference is still the same no matter how unlikely or humanly probable that anyone could recreate these “life threatening” scenarios. I […]
Paper and ink prices rise, but industry executives more troubled by postal hike
War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]
Royal Mail launches digitally-enhanced direct mail
Postal carrier Royal Mail has announced plans to introduce “digitally-watermarked” direct mail services, which may interest companies using B2B data and business mailing lists. The operator is hoping that technologically-enhanced mailers, leading prospects to the sender’s website, social page or video when scanned with a 3G mobile, will remind marketers that paper forms of direct […]
How understanding the fluff factor helps you reduce print costs by up to 30%
by guest blogger Matthew Parker I hate doing the vacuuming. But these days I have to vacuum more and more. And the reason for this vacuuming is our cat. Our cat drops fluff everywhere! The fluff factor of our cat costs me lots and lots of time in vacuuming. The fluff factor also costs me a […]
