USPS to promote mail through major advertising campaign
The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]
Experts Weigh In On Likelihood of Huge Catalog Postal Rate Hike
The news last month that the U.S. Postal Service may be increasing rates sharply for the so-called “underwater” classes/subclasses of Standard Mail flats raised plenty of questions. Most pressing is the amount of the increase and how soon catalogs will see it, says Hamilton Davison, president and executive director of the American Catalog Mailers Association. […]
Digital Coupons Prove Stronger Than Print at Attracting New Product Users, But Lag in Generating ROI
NEW YORK, NY – A new analysis from Knowledge Networks suggests that digital print-at-home coupons are more powerful than printed free-standing insert (FSI) coupons at getting consumers to try a product for the first time – but yield an 18% lower ROI than print FSI coupons. The study of coupon users is drawn from KN’s National […]
Money-back guarantee for US advertisers to try direct mail
The US Postal Service is hoping to win a bigger slice of the $90bn US media advertising market by offering some of the nation’s top advertisers a money-back guarantee to test out direct mail campaigns. From as early as next month, it will be offering 16 major advertisers the chance to try out direct mail […]
USPS, QR Codes and their Summer Sale
Direct mailers in the United States are to see for themselves the benefits of linking smartphone technology with the physical mail, under a special promotion from the US Postal Service this summer. The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if […]
printForum the conference scores big in the Windy City!
by guest blogger Dean Petrulakis of Rider Dickerson Thank you to all those who attended our first annual conference, printForum the conference! The attendance rate and response from the attendees was awesome! The conference included 11 carefully- crafted education sessions led by some of the most knowledgeable leaders in the industry, an amazing keynote speaker, […]
Promotions Past and Future: Q&A with Bonnie Carlson
The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson, just before the trade group’s big annual meeting in Chicago this April 5-7 to find out how much about promotion has changed, and how much is still on marketers’ to-do lists. PROMO: So what was […]
Groupon's image problems spread to Europe
Over the past few weeks, group buying website Groupon has come under a lot of scrutiny in the US. Stories in the press have not been kind: paidContent described Groupon as “a magnet for lawsuits”, while the Los Angeles Times went as far as to report legal papers accusing the company of “bait and switch” […]
123RFCares And Tsunami Relief Aid Fund
Download Any 123RFCares Image, we will match each download dollar for dollar and donate the proceeds to the Japan Earthquake and Tsunami Relief Aid Fund. The massive earthquake and tsunami that struck the north-eastern coast of Japan on March 11, 2011 has robbed many off their lives and tens of thousands left homeless and in […]
How learning procurement skills will make your print buying more relevant in today’s world
By Guest Blogger Matthew Parker Do you remember Bambi, the lovable Disney deer? Do you remember the smoke in the forest? The trumpeting of the hunters’ horns? Do you remember the terror she experienced as she was chased through the woods, her life in danger? Are you worried that YOU are being made a target? […]
How the USPS Postage Increase Impacts You!
Effective April 17th, 2011, the USPS is increasing postage rates. This post will explain what this means to you as both a consumer and as a bulk mailer. How was the USPS able to get the rate increase through? Last year, the USPS requested a 5.6% average postal rate increase. This would have raised first-class […]
F.T.C. to Look at Alcohol Ads & Social Media
For the fourth time in 12 years, the Federal Trade Commission plans to study the effectiveness of the voluntary guidelines followed by most marketers of alcoholic beverages. The guidelines are intended primarily to reduce the exposure of advertising to those under the legal drinking age. One area the commission is likely to explore is advertising […]
