Print stages a comeback
Electronics giant Sony turns to print marketing collateral to drive a “wow” factor. During the holiday season, it worked with its direct marketing agency, The Agency Inside Harte-Hanks, to create full-color inserts reminiscent of mini catalogs, which ran in newspapers across the country. The marketing pieces gave recipients information on where to buy the hottest […]
Planned postal rate hike hits marketers
The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing. However, the fact that the increase is even smaller than the US Postal Service had initially proposed is not much comfort to marketers, say industry observers. As […]
1/1: Interview with Dean Petrulakis Senior VP, Business Development at Rider Dickerson Inc.
Dean Pertulakis is a long standing and respected member of my LinkedIn Print Production Professionals Group. I was thrilled when I saw that he had an event coming up and I immediately took the opportunity to reach out to him and see if PrintMediaCentr could help. After conference call and a presentation he made regarding the […]
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced technologies to make ads that can recognize human gestures and facial expressions. Marketers envision billboards that could tell if a passerby is paying attention, and whether that person is male or female, then alter its images […]
New Publication Paper Price Monitor
by Terry L Choate Jr I have found, throughout the course of my career, that unless publishers have a resource to utilize in which to track accurate paper pricing, many times they find themselves over-paying their printer for the paper that they are consuming and being billed for. I think that while many printers try […]
Survey: Consumers Want Social Sign-in Option on Merchant Sites
Most consumers get annoyed with having to sign in to a merchant’s website. A recent survey conducted by Janrain research found that 75% of people are bothered by registering on a website and will change their behavior as a result. Among them, 54% said they may leave the site or not return, 17% go to […]
QR code use has exploded by 1200 percent
Vancouver-based Mobio Identity Systems Inc., the folks behind the Mobio app for Android and iPhone, have just released a report that highlights the QR code use in North America over the last six months of 2010. And it’s huge. We’ve been talking about this innovative new-ish space for a while now, and how marketers, retailers […]
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models. Over the last few months, Google Inc., Nokia Corp. and France Telecom SAs Orange have run pilot advertising campaigns that let a person interact with posters […]
United Airlines Starts Selling Campaigns to Marketers
United Airlines quietly created a new in-house media operation a few months back that’s designed to sell potential marketers integrated, multiplatform ad campaigns throughout its fleet of planes and terminal locations. The effort is similar to what Walmart and other giant retailers have done with the use of TV monitors and aisle displays to convert […]
How Sales Has Changed in the Information Age
The Internet and search providers such as Google have revolutionized the way we access and interact with information. Nowhere is this more evident than in our purchasing decisions, whether as consumers considering major appliances for our homes, or as businesspeople considering goods and services for our firms. Our desire for information, the time required to […]
Q&A: Fiber Testing, Paper, and the Lacey Act
Answers to frequently asked questions about fiber testing, a technology that can help find potentially illegal wood in the paper supply chain. In November 2010, WRI posted “Risk Free? Paper and the Lacey Act” in which we discussed using paper fiber testing to find potentially illegally harvested wood in paper products purchased in the United […]
2011: A Pivotal Year for Marketing
The new year always inspires a wave of industry forecasts that offer varying degrees of inspiration and pithy buzz phrases. Certainly the parade of fairly new gadgets like 3-D TVs, tablet PCs and home videoconferencing systems provide the basis for much trend fodder. But if we look beyond the new product intros, there are some […]
