The Future of Advertising
Twenty creative directors, planners, media strategists, and account executives from agencies across the country are down on all fours on the floor of a 100-year-old tenement on Manhattan’s Lower East Side. They are each staring down at a blank poster-size sheet of paper, contemplating their most abject fears about their careers, their livelihoods, and their […]
Ways In-plant Print Shops can Utilize the Parent Organizations Customer Data
The Xplor Document University’s educational road show came to Philadelphia this week, bringing sessions on variable data and inkjet printing. IPG went over to check out the one-day seminar. Though rain and traffic took a toll on attendance levels, the five speakers gave some interesting and thought-provoking presentations during the informal and interactive meeting. Pat […]
The Science of the Art of Advertising
Measurement, impact and adland’s torrid pace – Carl Warner Spray mount, X-Acto blades and rubber cement picker-uppers were just some of the tools of our trade when I was hired as an art director at The Richards Group. I suspect there are two generations in this business who view those tools the same way I might […]
UK: ViP conference to detail simple steps to paper cost savings
Print companies can make savings in paper costs equivalent to an average of 1.4% of their turnover through a few simple steps, according to Vision in Print (ViP). The research, which was conducted for Howard Smith Paper Group, revealed that for the average B1 and B2 sheet-fed litho printer, buying ‘Bulk packed’ paper can save […]
New Hyper-Local Network puts video in banner ads
In what’s said to be a first, Interpublic Group local media and marketing shop Geomentum is teaming with digital video distributor Mixpo to create a nationally scalable, ZIP code-level addressable platform to dynamically insert digital video messages into banner ads. The cable industry has been trying to develop a comparable service for its broadband TV […]
Free PaperSpecs Webinar: In the Groove: Scoring and Folding Creatively
November 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) PaperSpecs’ latest free webinar, “In the Groove: Scoring and Folding Creatively,” will help you master the power of print when two of the industry’s most creative and knowledgeable minds reveal the powerful potential of scoring and folding. Based on the contents of Sappi Fine Paper North […]
DM News Interviews Ruth Goldway, chairman of the Postal Regulatory Commission
Ruth Goldway, chairman of the Postal Regulatory Commission, speaks with Direct Marketing News’ news editor Frank Washkuch about how the US Postal Service can improve its financial situation as well as consumers’ response to possible five-day home delivery. Direct Marketing News (DMN): What does the US Postal Service need to do to right its financial […]
China’s online sales will triple in five years
With more than 40% of the world’s online population, the Asia-Pacific region will outpace over the next five years the 10% compound annual growth rate in e-commerce sales projected for the U.S. and Western Europe, Forrester Research Inc. says in a report released this week. The fastest growth by far will occur in China, where […]
Facebook Deals Service Takes on Foursquare & Groupon
Facebook has a new offer for users willing to share their locations in status updates: deals from nearby merchants or big-brand marketers such as Starbucks, Gap or McDonalds. The social network announced “Deals,” an extension of its Places mobile feature, which allows users to check in at locations such as bars, coffee shops or malls. […]
IDEAlliance publishes Printing Guidelines Poster 2011
Press release from the issuing company Alexandria, Virginia – IDEAlliance announced today the release of the Printing Guidelines 2011 poster, a joint industry effort sponsored by DEER, IDEAlliance’s non-profit charitable foundation. The 2011 Printing Guidelines Poster is designed to help print buyers and print providers achieve consistent, high quality color printing, according to the latest […]
New Poly Letter Wrap Product for Catalogers
The U.S. Postal Service’s new business plan calls on customers and stakeholders to provide it with creative ideas that keep mail an attractive communications tool. Innovative Packaging has one: The supplier of polymer-based substrates to the direct mail and publishing industries has developed a new generation of poly film that offers the properties required for […]
Millcraft Paper: The Recyclability Equation
The latest issue of Down To Earth (IP’s look at environmental issues and trends) is out. It asks the question “How do you fit in the recyclability equation?” At first I am thinking, ok aren’t we all pretty well versed on recycling by now? Then I am reminded by how many misconceptions are out there. […]
