5 Steps for Specifying Eco-friendly Papers
I get asked a lot by my customers what is the most environmentally friendly paper. Many think because a paper has 100%PCW that it must be the best choice for their client – not necessarily so. To make life a little easier for those who really want to be eco-conscious when selecting paper for print, […]
Is Your Direct Mail Optimized for Maximum Postal Savings?
In the past, a mail file that completed the merge process might have just been sent right to the printer, assumed to be 99.9 percent accurate and deliverable. But the brutal fact is most merge processes are only capable of outputting mail files that are 96 percent accurate, meaning 4 percent of mailings will not […]
Inserts expand despite perceived threats
As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel Since the economic downturn, companies that have a mail resource to leverage are more receptive to including outside advertising in their mail distribution. For […]
Tree Guilt Justified?
If you read the New York Times online (who doesn’t?) you can’t have missed Starbuck’s Make A Difference campaign on April 15th. The coffee company bought the Times home page for the day, with a double-wide banner ad at the top of the page, featuring the Make A Difference “film” (or what used to be […]
FESPA | European Sign Summit
Who is organising this event? This event is co-organised by ESF and FESPA who have joined together to provide this sector with a unique event. ESF are the European Sign Federation and FESPA the Global Federation of Screen and Digital Printers. Why? ESF and FESPA recognise the increasing convergence between the print and sign industry […]
The “Irreplaceability” of Direct Mail
With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]
Pitney Bowes Launches Innovative Product at National Postal Forum
…The Connect+ Series is quite the breakthrough product. It is modular and completely field upgradeable, from black & red to full color, as well as speeds and other capabilities. It was developed in close collaboration with HP, who provided the industrial-grade inkjet technology. You can see it in action here. Basically, you can program this […]
Xerox Software Calculates ROI of Direct-Mail Campaigns, Even Before Clicking Print
ROCHESTER, N.Y., Apr 16, 2010 (BUSINESS WIRE) — Print service providers and marketers understand the power and profit that come from personalized marketing campaigns but estimating an expected return on investment (ROI) can be difficult. New software from Xerox Corporation (XRX 10.32, -0.17, -1.62%) makes it easy to measure the effectiveness of transpromotional and direct-mail […]
Print is not Dead, but Most of the Magazine Industry will be Digital in 2020
There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print […]
False dilemmas and forced choices making you a hypocrite?
The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don […]
FedEx Office, Canon U.S.A. and HP Collaborate to Redefine Retail Printing
FedEx Office has partnered with Canon and HP to the sole-source providers and will deploy more than 12,000 new Canon and HP printing devices across more than 1,800 locations in the U.S. and Canada. The transition will to the new equipment will occur over the next 12 months. Read full article at: http://thedigitalnirvana.com/2010/04/fedex-office-canon-hp-deal
Augmented reality a boon for print
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns. Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads […]