PRC Approves Summer Sale II
The Postal Regulatory Commission has approved the U.S. Postal Service’s plan to conduct a Standard Mail Pricing Initiative (also known as the “Summer Sale”) this summer. This is a follow-up to last summer’s inaugural program. Here’s what the program looks like: • Incentive period: July 1 to Sept. 30, 2010. • Products: All Standard Mail […]
Interactive print bridges traditional-digital divide
Trade show direct mail invitations too often can be ho-hum affairs, but not the one sent to physician attendees at last month’s American Academy of Orthopaedic Surgeons’ annual meeting in New Orleans. Attendees were invited to bring the innocuous-looking direct mail piece, titled “Mobile Bearings,” to the Stryker Diagnostics booth for a demonstration of the […]