Neenah Paper Design Contest – Striking Every Time
It’s time to take a closer look at ESSE® and OXFORD® Premium Papers from Neenah Paper (NYSE: NP). The new “Striking Every Time” promotion contains eight unique clock faces and a great contest to inspire designers to create their own one-of-a-kind clock face. The interchangeable clock faces that come with the promotion showcase a range […]
Japan Tests Gender-Aware Billboards
Japan is testing a billboard that can tell the difference between male and female faces – and display appropriate ads accordingly. The system is running now in subway stations around Tokyo, CNET writes. A consortium of 11 railway companies launched a one-year pilot project to test the signs. Its aim, according to CNET, is to collect […]
California lawmakers consider license plates that flash ads
Motorists are used to seeing digital billboards that flash ads. But is the California Legislature’s flirtation with license plate ads a bad sign? That’s what some motorists are saying as a state Assembly committee toys with the idea of issuing digital license plates would turn the backs of cars into miniature billboards. Lawmakers are being […]
The Future of Advertising
The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils. It’s time for the old guard to wake up… “The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.” I posed this […]
Getting Real Feedback For Your New Design, Usability Testing
Getting feedback is very important in each work, because it really can improve our works, see do others react and understand your design the same way you do and of course to let you understand how your readers,visitors think. There are really many websites by now already helping each other to critique artworks, get suggestions, […]
Do typefaces really matter?
To most people, typefaces are pretty insignificant. Yet to their devotees, they are the most important feature of text, giving subliminal messages that can either entice or revolt readers, says Tom de Castella. When Avatar, the biggest grossing movie of all time was released, one section of the audience was immediately outraged. Graphic designers hated […]
Catalogs by Barneys, Sears, J.C. Penney get creative
After a seven-year hiatus, Abercrombie & Fitch brought back its racy A&F Quarterly Saturday, but the controversial publication is making a comeback as many retailers are heading in the other direction. With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, […]
Communication Arts Typography Competition
Typography Competition Our inaugural juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual and on commarts.com, assuring important exposure […]
Three Off-the-beaten Path Graphic Design Careers
According to The Princeton Review, nearly 25,000 people try to enter the field of graphic design each year. But only about 60 percent persevere the first two years, and only about 30 percent make it to the 5 year mark. Perhaps that means graphic design is a tough career to pursue. Or perhaps those lost […]
Old Spice: The Archetype Of a Successful Social Media Campaign
I’m setting the example, and it’s going to be puzzled over and studied and followed, from now on. – John Doe, “Seven.” Although they had quite a different purpose from the homicidal “John Doe” character from David Fincher’s thriller “Seven,” this is probably what the folks from advertising agency Wieden + Kennedy, the one behind […]
Color-Logic Announces Certified Graphic Designer Program
Color-Logic has announced its Certified Designer Program. To achieve Certified Designer status, graphic designers must submit two artwork examples which have been prepared using the Color-Logic Process Metallic Color System and then printed by a Color-Logic licensed printer. The first graphic designer to be certified under the program is Mark Mayers of Mark Mayers Illustration […]
HP Introduces Large Format Photo Negative Application for Fine-Art Quality
HP today introduced a Large Format Photo Negative application that allows professional photographers using the HP Designjet Z3200 Photo Printer series to produce fine-art quality prints or hardcopy image archives. HP is showcasing Large Format Photo Negatives and prints produced with the negatives for the first time at Les Rencontres d’Arles 2010 in Arles, France […]