by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing Automation
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an...
by Tod Cordill | Automation, Data, Digital Media, Marketing, Marketing Automation, Operations, Print Sales, Print Services, Printers
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source:...
by Deborah Corn | Creative, Data, Design, Featured, Marketing, Millennials, Operations, Packaging, Paper, Print Buying, Print Media, Print Sales, Sales, Trade Shows
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still...
by Deborah Corn | #ProjectPeacock, Augmented Reality, Buyers, Data, Design, Digital Media, Digital Print, Education, Featured, Inkjet, Marketing, Paper, Print Buying, Print Media, Project Peacock, Tips
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions...
by Sandy Hubbard | Data, Direct Mail, Email Marketing, Marketing, Print & Digital, Print Media, Printers, Tips
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene...
by Sandy Hubbard | #Print17, Data, Events, GRAPH EXPO, Print & Digital, Print Media, Printerverse, Trends
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic...
by Sandy Hubbard | #PrintSales, Data, Print Media, Sales
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what sends us our best customers and which factors influenced the sale. Once we know that, we can build a sales process so we can successfully close a...
by Sandy Hubbard | #PrintSales, #seo4printers, Data, Marketing, Print Media, Print Sales, Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask “How, what and why” in your sales conversations. HOW: Let’s start with the first one, the door opener. If we’re feeling shy about this process,...
by Deborah Corn | #PrintSales, Data, Email Marketing, Featured, Marketing, Operations, Software, Software and Systems
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the...
by Deborah Corn | #PrintSales, Buyers, Data, Marketing, Print Buying, Print Media, Print Sales, Print Services, Printers, Sales, Tips, Trends
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed...
by Christine Alexander | Data, Direct Mail, Marketing, Print Buying, Print Media, Print Sales, Print Services, Printers, Trends
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail...
by Christine Alexander | Data, Digital Print, Direct Mail, Inkjet, Marketing, Print Media, Print Services
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done...
