Print, Text and Email Create a Recipe for Marketing Success
Print, text, and email are a delicious mix in this restaurant marketing campaign. To gain new customers (and keep them coming back), ask for permission to interact in all the places where they spend time — and then reward them lavishly. I’d like to share an example of a restaurant that successfully led the way […]
5 Things Every Printer Needs to Know About Marketing Automation
Marketing automation has been a hot topic for years, so why should you care now? Forrester predicts that industry growth for marketing automation platforms will continue at a rapid rate, reaching $25.1 billion annually by 2023 from $11.4 billion last year. (Source: MarTech Today) This growth is fueled by increased penetration, particularly in mid-sized […]
3 Takeaways from HOW Design Live to Help You Connect with Print Customers
Last week I attended my first HOW Design Live thanks to the fine folks at The Association for Print Technologies (APTech) who helped me secure a press pass. Attending a HOW event has been a dream of mine since my advertising days. HOW magazine was (and I assume still is) a must-read to stay current on […]
Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene methods. If your customer’s data doesn’t pass the sniff test, take the steps […]
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]
How to Build a Winning Sales Process Around Customer Data
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what sends us our best customers and which factors influenced the sale. Once we know that, we can build a sales process so we can successfully close a higher percentage of […]
Ask These 3 Questions to Drastically Improve Future Print Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask “How, what and why” in your sales conversations. HOW: Let’s start with the first one, the door opener. If we’re feeling shy about this process, it’s certainly not prying to ask: “HOW did you find […]
Caution: Dangerous B2B Marketing Fail Ahead
This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]
Print Customer Convenience And Communication Crucial In 2016
All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]
2016: The Year of Automated Relevance
I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]
2015’s Shining Stars in Print
Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]