Make Your Direct Mail Flow From Outside To Inside
If you want your direct mail piece to be one of the 66% that gets opened and read rather than the 44% that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things. It is hard to say, however, how much of the 66% just gets opened and thrown […]
Five benefits of kit packaging
Kitting is a growing service of contract packagers. Kits help retailers meet retailers’ needs for continual product refreshing and alternative unit-of-sale packages. Kitting has been a below-the-radar service of contract packagers, but now it is gaining steam. Walk down the aisles of any department store or home improvement center and you’ll see kit packs in […]
Mohawk 11 Show – Call for Entries
We talk with each other. We make our marks. We print our ideas, desires, inspirations and words. Mohawk Fine Papers celebrates the designers who make concrete the complex communications of our culture, who go beyond the expected and make visuals extraordinary. Mohawk invites you to show the best of your work in Mohawk Show 11. […]
Digital Print Republic introduces pay-as-you-go software for digital printers
Digital Print Republic announces that two new software products will be available on a pay-as-you-go basis via its website from today. FileFix from TimeHarvest and DesignMerge from Meadows Publishing will be distributed via the website, making it easy and economical to access for all members worldwide. Digital Print Republic is a fast expanding and major […]
Print Delivers Seminar Hosted by Williamson Printing Draws a Crowd to Learn About Printing Medium
DALLAS—May 17, 2010—On Thursday April 29, Williamson Printing Corp. hosted the “Print Delivers” Dallas’ seminar for almost 200 individuals from the agency, marketing and design communities to raise their awareness about the effectiveness of print media. The seminar is part of an ongoing series presented around the country by The Print Council and included industry […]
Paper trends
While traditional print communications—and the use of paper—have lost some ground to new media, new media can also be a communications channel about the virtues of print and paper, and how to deploy them more creatively and effectively in the Digital Age. Moving beyond the essential corporate Web site, which usually focuses on products and […]
Pantone Plus color system debuts
Pantone (Carlstadt, NJ) announces the launch of the Pantone Plus Series, the next generation of the Pantone Matching System. “Adobe Creative Suite plays a central role in helping designers realize their artistic visions and Pantone is also crucial to this process, allowing creatives to make and implement critical color decisions,” says Lea Hickman, senior director, […]
Ink or Toner: Does It Really Matter?
Quick quiz: which method of printing, color inkjet or color toner, produced the best response rate on a test of 10,000+ post-card direct-mail pieces? Doc knows what you’re thinking: “Who dreams up these studies anyway?” Nonetheless, it is interesting to consider how a printing technique might affect response to a marketing piece. So that’s what […]
5 Best Practices in Direct Mail Design
As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining […]
Modernizing the Pantone Matching System
With the release of PANTONE PLUS, Pantone has taken an important step to modernize the PANTONE MATCHING SYSTEM (PMS), which has been a color communication standard for half a century. When Pantone introduced the Goe system in 2007, many wondered whether this was an attempt to replace PMS. According to Ron Potesky, that was not […]
WEBINAR 5/18 – Direct Mail Dynamics
When: Tuesday, May 18, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you’ve been stuck on direct mail autopilot, take back the creative controls with PaperSpecs’ next FREE Webinar, “Direct Mail Dynamics.” It’s sure to ignite the creative fire […]
Pantone unleashes PANTONE PLUS, the next generation of color
For nearly 50 years, the PANTONE MATCHING SYSTEM has been the worldwide color communication standard. As technology and working styles advance, Pantone continues to evolve its color tools and technology to reflect today's design and production workflows. Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for […]