by Tod Cordill | Digital Marketing, Digital Print, Direct Mail, Marketing, Print & Digital, Social Media
Chick-fil-A Direct Mail Case Study – 10 Years Later I was just talking to a client this morning about using direct mail to drive consumers to retail stores and a Chick-fil-A integrated marketing campaign that I read about several years back came to mind. A quick web...
by David Murphy | Digital Marketing, Digital Media, Marketing, Mobile Media, Mobile Shopping, Operations, Print Sales, Sales
My name is David Murphy and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were...
by Tod Cordill | Digital Marketing, Direct Mail, Marketing
Most visitors to come, view one or a few pages, and go away. These website visitors are anonymous – their identities are unknown. For a business-to-business website, it is common for <1% of website visitors to fill out a form and reach out. 3% would be...
by Deborah Corn | Digital Marketing, Elevate Print, Featured, Future of Print, Girls Who Print, Operations, Print Media Centr, Print Sales, Print Services, Printerverse
I am counting the days to 2021 as if it were my release date from prison. I’m keeping my head down, not rocking any boats, just trying to make it through the next few weeks without being sent to the hole or getting shivved. This year has truly been unprecedented and...
by Tod Cordill | Digital Marketing, Marketing, Marketing Automation, Operations
Earlier this year, after COVID seemed to change everything, I wrote about communication lessons learned during these unusual times. While we may see the light at the end of the COVID tunnel, things will be getting worse before they get better. While the...
by Karis Copp | #ElevatePrint, Augmented Reality, Digital Marketing, Elevate Print, Events, Future of Print, Marketing, Print & Digital
We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be forcing an already divided world further apart. But in the face of economic and personal hardships, there have been examples of humanity at its best,...
by Deborah Corn | Digital Marketing, Featured, Marketing, Operations, Print Sales, Print Services, Sales, Training
Huddle up Printerverse! We have been inching our way down 2020 to the goal post and the end is in sight. All of our pivoting and re-planning and prospecting has gotten us here. Good job! Now, we can kick and take our chances to score a few immediate sales before time...
by Deborah Corn | #PrintSales, Digital Marketing, Featured, Girls Who Print, International Print Day, Operations, Print Sales, Print Services, Sales
It’s almost month seven of COVID disruption and things are not getting much better. The United States leads the world with cases and deaths and the trajectory presented by Dr. Fauci from the White House Coronavirus Task Force shows that pattern will continue unless we...
by Tod Cordill | Digital Marketing, Direct Mail, Elevate Print, Marketing, Print & Digital
Content marketing started as an industry buzz word that has continued to gain popularity over the last decade. While it is usually associated with digital marketing, it is commonly accepted that John Deere’s print magazine The Furrow, in 1895. (No, that’s not a typo....
by Deborah Corn | Digital Marketing, Direct Mail, Future of Print, Marketing, Mobile Shopping, Print Sales, Print Services, Sales, Video
For as long as I can remember, the day after Thanksgiving in the U.S. has been the Olympics of retail shopping in malls and stores. When the clock strikes 5 am (or some ungodly hour before dawn) thousands of in-store shoppers go gang-busters for doorbuster deals on...
by Tod Cordill | Digital Marketing, Marketing, Print & Digital, Print Sales, Tips
COVID-19 has brought us the future of digital marketing even faster than the rapid pace we were experiencing. These changes are not something we can wait out until things return to business-as-usual. This month I’ve looked at 2020 marketing trends and how a commercial...
