Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline

Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of...
Beacon Technology: The Next Wave of Interactive Marketing is Here

Beacon Technology: The Next Wave of Interactive Marketing is Here

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...

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