Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand...
Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline
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Digital Signage
Personalisation – Theatre or Scale?
I wanted to pose the following question to brands - do you want the theatre of an in-store pop up that can handle...
Beacon Technology: The Next Wave of Interactive Marketing is Here
When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece...
ISA's Brandon Hensley On The 2014 Expo, The Future Of Signage, And Mugshots!
Signs are one of those things so engrained in the world that most people don't stop to think about how they are...
British Airways Billboard Interacts With Passing Planes In Picadilly [video]
This is a amazing! What other products could this technology be used for and where? From YouTube: Courtesy of a...
Cross Media Creates World's Largest Shoe Store
Take some scanners and a large digital screen, add a healthy amount of Augmented Reality and mix vigorously with...
Concept Digital Vending Machine With Facial Recognition
A vending machine prototype is being developed by Sanden, Okaya Electronics and Intel. The 65in HD display window...
Coca-Cola Transforms Highway Into Outdoor Cinema
Cheers to Ogilvy and Mather, Bogata, for inventing Rush Hour Traffic Jam Cinema! One way to curb road rage, if the...
Heineken’s Social Christmas Tree
Now you can drink your beer and send some holiday cheer to your friends and family and to the world. I tried to use...
New Flexible Screen Technology For Displays
The video and concept Tablet are aimed at consumers, but this product also has amazing potential for in-store...
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! - well that is an...
U.S. Media Biz To Rise To $1.1 Trillion In 2011
The excerpt below is from a post on MediaPostPublications.com yesterday which you can read in it's entirety here. I...
Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the...
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front...
Dominos Posts Feedback On Times Square Billboard
Would you be willing to have unfiltered customer comments streaming across Times Square? If not, perhaps it's time to...
Manchester Airport's CSR Holograms!!!
Ok, have to love that people are trying to give the projections their boarding passes... Has anyone in the UK seen...
Interactive Starbucks Storefront
Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo...
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced...
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM - A new digital out-of-home campaign for Ford Motor's Grand C-MAX, a new 7 seat...
14 examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online...
Chicco Launches Digital Interactive Campaign on Times Square Billboard
Chicco, an Italian purveyor of baby products, and its agency McCann Erickson, selected Aerva to provide a full...
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless...
Digital OOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to...
Ray-Ban's Interactive Shop Window
This is a great video of a Ray-Ban interactive shop window, the digital signage system allows the user to try on...
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