Facial Recognition In Digital Displays Tailor Ads To You
Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. By Shan Li and David Sarno, Los Angeles Times Picture this: You stop in front of a digital advertising display at a mall and suddenly an ad pops […]
An Interactive Kinect Installation by Nike
This is actually very cool, and not just because NIKE was involved. Essentially, they have turned their store-front into an interactive game… and Im sure some of the gathering crowds into shoppers! via Just Do It with Kinect – An Interactive Kinect Installation by Nike | DigitalAnalog. Nike Japan launched an interactive Kinect outdoor installation to […]
Dominos Posts Feedback On Times Square Billboard
Would you be willing to have unfiltered customer comments streaming across Times Square? If not, perhaps it’s time to look into that… From Marketing Daily… Ratcheting its “Oh Yes We Did” brand transformation campaign up another notch, Dominos Pizza is now posting comments from customers on a 125-foot-wide electronic billboard in New York Citys Times Square. The […]
Manchester Airport's CSR Holograms!!!
Ok, have to love that people are trying to give the projections their boarding passes… Has anyone in the UK seen these??? via YouTube – Manchester Airport’s T1 Holograms.
Interactive Starbucks Storefront
Starbucks locations in Toronto and Vancouver are beckoning passersby with an interactive window display promoting Tazo Tea. The touch-sensitive screens let curious pedestrians guide a hummingbird, dragon or butterfly on a journey to find the teas’ ingredients. The video shows how the display was executed. Via Mashable Related articles Starbucks: Interactive Storefront (adsoftheworld.com) Touch-Screen Storefronts […]
Ad Firms Experiment With Recognition Technologies
By EMILY STEEL In the labs of some tech-savvy advertising agencies, engineers are testing new ways to use advanced technologies to make ads that can recognize human gestures and facial expressions. Marketers envision billboards that could tell if a passerby is paying attention, and whether that person is male or female, then alter its images […]
Ford's Digital OOH Campaign Combines Augmented Reality with Digital Signage
SEEN & NOTED: UNITED KINGDOM – A new digital out-of-home campaign for Ford Motor’s Grand C-MAX, a new 7 seat hybrid mini-van aimed at environmentally conscious consumers, is using digital signage and augmented reality (AR) imaging that enables viewers to interact with the car simply by holding their hands up to the screen. Virtual buttons […]
14 examples of brands using interactive offline advertising
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones. For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards. Here are 14 truly great examples of where […]
Chicco Launches Digital Interactive Campaign on Times Square Billboard
Chicco, an Italian purveyor of baby products, and its agency McCann Erickson, selected Aerva to provide a full technology platform to drive user-generated baby videos from the Chicco website to the American Eagle LED board in Times Square as part of an innovative campaign to increase Chicco brand awareness in the US. As part of the […]
Billboards Go Interactive With Help of WiFi
Billboards and posters are one of worlds oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models. Over the last few months, Google Inc., Nokia Corp. and France Telecom SAs Orange have run pilot advertising campaigns that let a person interact with posters […]
Digital OOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4) that advertising spending on digital place-based video networks grew 25 percent in the first half of 2009. The DPAA’s figure, estimated by Miller Kaplan Arase, […]
Ray-Ban's Interactive Shop Window
This is a great video of a Ray-Ban interactive shop window, the digital signage system allows the user to try on virtual ray ban glasses and then lets you take a photo… via Awesome Interactive Shop Window | Digital Signage Blog. Related articles by Zemanta Intel Augmented Reality Digital Signage Could Make Shopping Awesome (gizmodo.com.au) […]