Tree Guilt Justified?
If you read the New York Times online (who doesn’t?) you can’t have missed Starbuck’s Make A Difference campaign on April 15th. The coffee company bought the Times home page for the day, with a double-wide banner ad at the top of the page, featuring the Make A Difference “film” (or what used to be […]
Konica Minolta to Preview New IC-307 Print Controller, Powered by CREO Color Server Technology, at ON DEMAND
Konica Minolta to Preview New IC-307 Print Controller, Powered by CREO Color Server Technology, at ON DEMAND 2010 ON DEMAND Conference & Exposition from April 20-22. Philadelphia Convention Center. Konica Minolta Booth #1324 Philadelphia, Pa. (Vocus/PRWEB ) April 19, 2010 — Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), a leading provider of advanced imaging […]
Apple’s New Technology Could Revolutionize Professional Printing
Ask any publishing or graphics professional the challenges they face trying to reproduce colors in print as they appear on a screen and you’ll see eyes roll. It’s a difficult trick, and one that costs businesses in many industries more money and time for commercial printing, because inherent technical problems make it time-consuming to precisely […]
Webinar 5/12 – Come Alive with CS5!
On April 12, Adobe announced the availability of Creative Suite 5. Join our free webinar, Come Alive with CS5!, to learn the latest productivity-enhancing features, including how artwork can now be quickly turned into high-quality interactive content. Attendees will also find out how to streamline critical processes like client reviews with CS Review. There are […]
Print is not Dead, but Most of the Magazine Industry will be Digital in 2020
There is a new research report released by the analysts at mediaIDEAS, (disclosure: I am a full working partner,) that answers the ever-asked question, is print dead? The answer of course is, no, we are neither dead nor dying, but the analysis also suggests a near moment in time when digital revenues will surpass print […]
False dilemmas and forced choices making you a hypocrite?
The false dilemma is: “By using paper to print your email or by receiving paper bills you are knowingly degrading the environment, destroying forests and/or killing trees.” The forced choice is: “Eliminate your use of paper or feel like a guilty hypocrite.” In his newest report, Print vs. Digital Media: False Dilemmas and Forced Choices(download the PDF here), Don […]
Adobe launches Creative Suite 5
Adobe has launched the latest version of its Creative Suite software, CS5, which includes enhanced support for the graphic arts industry. Adobe said that the upgrade, which is expected to begin shipping within 30 days, would allow creative professionals to “work faster and with greater precision”. The US-based developer added that the software upgrade incorporates […]
FedEx Office, Canon U.S.A. and HP Collaborate to Redefine Retail Printing
FedEx Office has partnered with Canon and HP to the sole-source providers and will deploy more than 12,000 new Canon and HP printing devices across more than 1,800 locations in the U.S. and Canada. The transition will to the new equipment will occur over the next 12 months. Read full article at: http://thedigitalnirvana.com/2010/04/fedex-office-canon-hp-deal
Agfa launches Jeti 1224 UV HDC inkjet printer
Agfa has launched the Jeti 1224 UV HDC inkjet printer, its first machine to be revealed since the group bought the Jeti business from Gandinnovations. The flatbed inkjet machine can print at a throughput of up to 110sqm in express mode, 54sqm in production mode and 36sqm in quality operation. According to the manufacturer, the […]
Augmented reality a boon for print
A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns. Calvin Klein Underwear began running augmented reality ads in editions of GQ on March 23 to promote its Calvin Klein X line. The campaign allows consumers, when they hold the ads […]
PRC Approves Summer Sale II
The Postal Regulatory Commission has approved the U.S. Postal Service’s plan to conduct a Standard Mail Pricing Initiative (also known as the “Summer Sale”) this summer. This is a follow-up to last summer’s inaugural program. Here’s what the program looks like: • Incentive period: July 1 to Sept. 30, 2010. • Products: All Standard Mail […]
Interactive print bridges traditional-digital divide
Trade show direct mail invitations too often can be ho-hum affairs, but not the one sent to physician attendees at last month’s American Academy of Orthopaedic Surgeons’ annual meeting in New Orleans. Attendees were invited to bring the innocuous-looking direct mail piece, titled “Mobile Bearings,” to the Stryker Diagnostics booth for a demonstration of the […]