5 Best Practices in Direct Mail Design
As a creative who understands production, Patrick Fultz is always trying to tweak existing formats in order to get them to work better or simply inventing new ones. As president/CCO of DM Creative Group in Port Chester, N.Y., he seeks to reinvent the way companies go about customer acquisition, retention and win-back campaigns by combining […]
Customzed envelopes drive conversations
Marketers know that generic direct mail won’t work on today’s savvy consumers. Instead, they are making use of recent developments in printing and production technology to enhance the outer envelope with customized messages, four-color printing and other embellishments. Marketers hope these improvements prevent their collateral from making a direct route to the trashcan by the […]
WEBINAR 5/18 – Direct Mail Dynamics
When: Tuesday, May 18, 2010 from 2:00 to 3:00 p.m. Eastern Time (11:00 a.m. – Noon Pacific) Where: Anywhere – all you need is an Internet connection. If you’ve been stuck on direct mail autopilot, take back the creative controls with PaperSpecs’ next FREE Webinar, “Direct Mail Dynamics.” It’s sure to ignite the creative fire […]
What to pitch if you want to sell marketing services vs. printing services
I have been working with a special customer from London called X1. They are determined to make a change and offer their customers more value. Their next natural step being a commercial printer was to move from selling print services to selling marketing services. Many things needed to be addressed in order to plan and […]
FREE WEBINAR – What's Next: Keys to Postal Progress 5/13 2:00 pm, Eastern Daylight Time
The United States Postal Service, the Mailing Industry, the economy, and your business are all going through tremendous changes right now. A new barcode, greater emphasis on address quality, and the continued pressure to simultaneously bring more value to mail while deftly mitigating rising postage costs are demanding more from mail owners and preparers. Staying […]
Free Webinar: Direct Mail Dynamics
May 18, 2010 2:00 p.m. Eastern (11:00 a.m. Pacific) Take back the creative controls with PaperSpecs’ next FREE Webinar – Direct Mail Dynamics! Chief Folding Fanatic Trish Witkowski of foldfactory.com will present a power-packed hour of folding inspiration and direct mail tips. She’ll show you how to map out your own successful plan with fresh […]
Label Summit Latin America begins next week
Label Summit Latin America, taking place next week on May 11-12 in the Hilton Mexico City Reforma hotel, has lined up a wide variety of industry experts to present to delegates during the conference. Industry experts from Latin America, North America and Europe will represent some of the world’s leading label converters, end users, technology […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
How to Measure Your Direct Mail Campaign’s Success |
Customer acquisition is a critical factor in a company’s growth, and requires even more forethought and strategic action during an economic downturn. Tight marketing budgets and managing costs are the game plan when sales are slow. Even under such trying circumstances, direct mail can play a huge role in getting and retaining customers.Direct mail is one […]
10 cool brochure designs
From the author: Brochures are actually one of my favorite items to design. I love the detail and planning that goes into creating an eye-catching brochure design. But I’m always impressed when I see another graphic artist take a brochure design idea to the next level. Tri-fold brochures are great and serve their purpose, but […]
Reminder: ‘Basic Techniques Still Work’
or printers who are struggling to reinvent themselves amid a still-challenging economy, Budco’s Jeff Sierra offered a reminder last week that basic techniques can still be effective. The context: a question from the audience at our panel presentation at the On Demand Conference and Exposition in Philadelphia about a successful direct mail campaign Budco ran […]